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Advertising and Promotion Management

2012

Marketing Week Articles

Articles 1 - 3 of 3

Full-Text Articles in Business

Too Many Brands Spoil The Strategy, Mark Ritson Nov 2012

Too Many Brands Spoil The Strategy, Mark Ritson

Mark Ritson

No abstract provided.


Will Covent Garden Survive Delisting From Tesco?, Mark Ritson Oct 2012

Will Covent Garden Survive Delisting From Tesco?, Mark Ritson

Mark Ritson

No abstract provided.


Marketers Are Socially Stupid, Mark Ritson Sep 2012

Marketers Are Socially Stupid, Mark Ritson

Mark Ritson

No abstract provided.