Business Commons^™

Eastern Kentucky Vs. Morehead State, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The official game program from the November 12, 1983 football game between Morehead State University and Eastern Kentucky University.

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.

Ua68/13/4 Bowling Green, Vol. 4, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Rausch, Jackie. City & Church Work Together
• Bowling Green -- a Great Place to Live
• Opinion Poll: Bowling Green Speaks
• Hall, Wendy. Professionally Speaking: Local Women Excel in Careers

End Matter Vol. 23, No. 2, Maine Historical Society

Maine History

Advertisers and benefactors of the issue

End Matter Vol. 23, No. 1, Maine Historical Society

Maine History

Advertisers and benefactors of the issue

Ua68/13/5 Adventure, Wku Advertising Club

Student Organizations

Newsletter created by members of the WKU Advertising Club regarding their members and activities.

Ua68/13/4 Bowling Green, Vol. 3, No. 2, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Hart, Kerry. Bowling Green in the Depression
• Myers, Lawson. Industrial Development
• Sparks, Theresa. Talk of the Town
• Cheser, Karen. Shaping Up

End Matter Vol. 22, No 4, Maine Historical Society

Maine History

Advertisers and benefactors of the issue

The Value Of Subliminal Advertising To The Modern Marketer, Bruce Peckover

Honors Theses

This paper provides an evaluation of the arguments and evidence advanced supporting and denying the effectiveness of various subliminal techniques used in advertising. These practices supposedly influence consumer behavior by subconsciously altering attitudes or preferences toward products. While researchers offer some marginal evidence of subliminal stimuli influencing like/dislike reactions, the marketing relevance of the evidence remains to be documented. This investigation examines the history, use, legality, and value of subliminal advertising to the marketer. A thorough discussion of each of these points is made with reference to documented sources. The intent of this paper is not to deny the existence …

Morehead State University: Past The Regular Season With The 1982-1983 Eagles, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1982-1983 post season program of the Morehead State University basketball team.

1983 Eagle Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983 official media guide for the Morehead State University baseball team.

1983-84 Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983-1984 official media guide for the Morehead State University women's basketball team.

Tennis Morehead State University 1983 Lady Eagles, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983-1984 official media guide for the Morehead State University women's tennis team.

1983-84 Eagle Basketball Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983-1984 official media guide for the Morehead State University men's basketball team.

1983 Eagle Football Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983 official media guide for the Morehead State University football team.

Tennis Morehead State Eagles 1983, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983 official media guide of the Morehead State University Tennis team

Swimming 1982-1983 Eagles, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1982-1983 official media guide of the Morehead State University swimming team.

Golf Morehead State 1983, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1983 official media guide of the Morehead State University golf team.

Morehead State Baseball - 1983 Ohio Valley Conference Champions, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

Season review of the 1983 Ohio Valley Conference baseball championship team Morehead State University.

End Matter Vol. 22, No. 3, Maine Historical Society

Maine History

Advertisers and benefactors of the issue

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Ua35/11 Student Honors Research Bulletin, Wku Honors Program

WKU Archives Records

The WKU Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers are representative of work done by students from throughout the university.

• Albin, Bettye. John Dryden's Criticism: The Neglected Link
• Allen, Christopher. Martial Reflections: Ancient Cultures and Their War-Gods
• Case, Laura. Climatic Preference
• Deller, Kathy. Regression Analysis: The Effects of Advertising, Price, Income and Import Sales on American-Made Auto Sales
• Downing, Elizabeth. Dorothy Leigh Sayers: Detective of Literary Theory in The Mind of the Maker
• Elder, Janice. A Retrospective Study on Discharge Planning and Primiparas at Breckinridge Memorial
• Flora, Joan. Narcissism and the Need for …

The Insurance Classification Controversy, Regina Austin

All Faculty Scholarship

No abstract provided.