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Exploring The Effect Of Logos With Animals, Can Trinh
Exploring The Effect Of Logos With Animals, Can Trinh
Association of Marketing Theory and Practice Proceedings 2024
Even though the use of logos that feature animals is prevalent (e.g., Porsche, Lamborghini, Hollister), there is a scant number of empirical works that examine the effect of such logos on marketing outcomes. This research represents a pioneering attempt to address this critical theoretical gap. We propose that logos that feature animals (i.e., animal logos) can influence product perceptions. Empirical evidence from two studies supports our propositions. The findings provide meaningful implications for both theory and practice.
Ua1c8 Logos & Symbols Photos, Wku Archives
Ua1c8 Logos & Symbols Photos, Wku Archives
WKU Archives Collection Inventories
Images of logos and symbols of Western Kentucky University and its predecessors.
- Athletics
- Illustrations / Artwork