Business Commons^™

Making Connections: Marketing Ideas For Interpreters, Steve Mcdermott

IPS/BAS 495 Undergraduate Capstone Projects

There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with …

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

The Importance Of A Checkmark: An Investigation Into The Perceptions Of Social Media Verification And Its Effects On Consumer Trust, Jazlyn Dumas

Honors College

Media giants, among them Facebook, Instagram and Twitter, support verified accounts. Verification, denoted by a blue checkmark badge visible in search and on one’s profile, is ostensibly a way of confirming one’s identity, yet only accounts with large followings are awarded verification status by the platform. This research investigates the perception of verification in the context of paid partnerships with social media influencers, a topic relatively absent from the literature despite the billions of dollars spent on influencer partnerships. Verified influencers cost more, therefore, this research could allow brands to capitalize their ad return if they are made aware of …

A Global Pandemic's Effect On The Retail Industry, Sabriyah Arain

Lewis Honors College Capstone Collection

It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, including healthcare, transportation, and leisure to name a few. One particular industry that seems to have been greatly affected is retail. With many individuals deciding to stay safe at home rather than go out shopping, this poses a question regarding how retail companies are changing their selling and promotional strategies. It is apparent that online shopping has become more popular. However, what may be less apparent is how retail stores are adapting. With fewer customers entering the stores, it is important to look into what …