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Full-Text Articles in Business
Sport Branding In The Digital Age Prs 370, Joanna Burkhardt
Sport Branding In The Digital Age Prs 370, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Senior Honors Theses
The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative …