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Articles 1 - 16 of 16
Full-Text Articles in Business
Too Many Brands Spoil The Strategy, Mark Ritson
Consumer Intention To Shop Online: B2c E-Commerce In Developing Countries, Shakeel Iqbal, Kashif Ur Rehman, Ahmed Imran Hunjra
Consumer Intention To Shop Online: B2c E-Commerce In Developing Countries, Shakeel Iqbal, Kashif Ur Rehman, Ahmed Imran Hunjra
Ahmed Imran Hunjra (PhD)
The development of dot com companies in 90s opened a new door of sales and revenue generation for the businesses world wide. The number of online shoppers increased dramatically within a very short span of time. While some people found it a convenient and sophisticated way of shopping, others remained reluctant to adopt this medium. Different factors are considered responsible for this variation in online behavior. Most of the researches on this topic are conducted in the developed countries so there is a need to study the phenomenon from the developing countries perspective. Based on existing literature on the topic …
Will Covent Garden Survive Delisting From Tesco?, Mark Ritson
Will Covent Garden Survive Delisting From Tesco?, Mark Ritson
Mark Ritson
No abstract provided.
Latet Database For Buy Email Lists 2015, Sha Ali Latest Database
Latet Database For Buy Email Lists 2015, Sha Ali Latest Database
Sha Ali Latest Database
If you interested buy email lists bring traffic from US, UK, Australia and many other countries. Latest Database have 300 million latest updated business mailing lists, consumer mailing lists and buy email lists of targeted category. Please visit now for more information our contact: http://www.latestdatabase.com/ Email : sales@latestdatabase.com phone: +8801758300772 skype: lija.akter
Marketers Are Socially Stupid, Mark Ritson
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Elizabeth Alexander
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
Paul van den Hoven
In the early 20th century (as well as today), global brands tend to adapt their global advertisements for Chinese consumers. A corpus of USA ads and Chinese ads for global brands of the early 20th century shows that ads originating in USA are seldom used without alterations for the Chinese market. However, the ads made in the USA do commonly serve as templates for the Chinese ad design. In these cases, there are usually more substantial adaptations than a mere ‘translation’ of verbal parts. A corpus of such obviously ‘paired’ advertisements enables us to study the ‘construction’ of the Chinese …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Suneel K. Maheshwari
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Uday S. Tate
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin
Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin
Oscar T McKnight Ph.D.
This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.
Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor
Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor
Oscar T McKnight Ph.D.
City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.
Brett Loebel, Resume, Brett Loebel
Brett Loebel, Resume, Brett Loebel
Brett Loebel
My social media methodologies reflect an integrated mix of communications strategies and tactics with blogs, social media networks, social bookmarking, discussion groups and forums to drive brand awareness, online engagement, expand market share, and increase traffic to your website/landing pages/social media pages that support the business objectives set by management. You may visit my website at http://www.brettloebel.com for a complete detail on my methodological approach to optimizing websites.
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Mobile Advertising Effectiveness, Ginger Rosenkrans, Keli Myers
Mobile Advertising Effectiveness, Ginger Rosenkrans, Keli Myers
Ginger Rosenkrans
No abstract provided.
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Anna Ujwary-Gil
The monograph focuses attention on the description and analysis of new phenomena and processes for commercial and non-commercial organizations. Valid conditions are pointed out for the functioning of both commercial and non-commercial organizations and an attempt is made to explain their impact on these organizations. The analysis also examines the strategies used by organizations in the face of fierce competition and increasing consumer demands in their effort to gain and maintain a competitive edge. This case study below is segmented into four areas of interest: • commercial and non-commercial organizations as an object of research, • commercial and non-commercial organizations …
Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula
Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula
Oscar T McKnight Ph.D.
This article reports on research conducted in the Parma City Schools, Ohio by The Society for Prevention of Violence (SPV). The SPV is dedicated to reducing the prevalence of violent acts and asocial behaviors of children and adults through education. It accomplishes this mission by teaching children and adults the use of the skills necessary to build their character. Findings suggest that the SPV program improves the ability of children within class to pay attention and be organized. The greatest improved social behaviors for participants were in helping others who are having trouble; increased ability to initiate positive interactions; and, …