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Advertising and Promotion Management

Journal

2018

Central Bank

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Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem Sep 2018

Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem

Bullion

This paper examines the relevance of public communication campaign in a central bank's quest to adequately convey monetary policy decisions to its stakeholders. The meaning, design and evaluation of public communication campaign are discussed to highlight campaign usefulness in monetary policy communication. Its limitations are also noted with regards to the discussion of technical or complex issues in monetary policy.