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A Comparative Analysis Of School Choice Factors Influencing Non-Collegiate Flight School Selections Between Groups Of Nontraditional, Traditional, And Teenage Student Pilots, Jingmin Jin Ph.D. Jan 2024

A Comparative Analysis Of School Choice Factors Influencing Non-Collegiate Flight School Selections Between Groups Of Nontraditional, Traditional, And Teenage Student Pilots, Jingmin Jin Ph.D.

Journal of Aviation/Aerospace Education & Research

To assist with exploring strategies for effectively promoting vocational noncollegiate flight schools to diverse student markets of nontraditional student pilots, traditional student pilots, and teenage student pilots, this study compared and analyzed school choice factors of marketing approaches, relevant people, institutional features, and training program features that influenced these three groups of student pilots’ school selections. The study data was collected via a survey questionnaire, and the sample included 176 participants. There were 42 choice factor survey items, and the participants were guided to rate the level of influence of each factor on their school choice decisions. Descriptive statistics and …


The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin Ph.D. Jan 2023

The Influence Of Marketing Communication Approaches On Student Pilots’ Choices Of Flight Schools, Jingmin Jin Ph.D.

Journal of Aviation/Aerospace Education & Research

As the U.S. domestic commercial aviation activities have been recovering and will continue to recover from the COVID-19 pandemic over the next few years, a trend of the shortage in the regional airline pilot workforce is noted. Therefore, it is crucial to increase the reservoir of pilot candidates to sustain the industry’s pilot occupation rigor. To assist advance flight schools’ recruitment of new pilot candidates, this study examined how various marketing communication approaches influenced student pilots’ selections of flight schools. This study also further investigated how student pilots’ preferences in accessing school information differed in accordance with their different demographic …


School Choice Factors Influencing U.S. Domestic And International Student Pilots’ Selections Of Vocational Flight Schools, Jingmin Jin Ph.D. Jan 2022

School Choice Factors Influencing U.S. Domestic And International Student Pilots’ Selections Of Vocational Flight Schools, Jingmin Jin Ph.D.

Journal of Aviation/Aerospace Education & Research

As international civil aviation activities resume from the COVID-19 pandemic, along with fleet growth and high retirement rates for senior pilots, there is a concern about the industry’s capability in supplying sufficient numbers of competent professional pilots. In order to advance the industry’s recruitment, it is necessary to determine effective approaches that may attract prospective student pilots to flight schools. This study investigated how school choice factors influenced U.S. domestic student pilots’ selections of vocational, non-collegiate flight schools in comparison to international student pilots. The study data were adopted from a 2019 survey research, which included 157 domestic and 44 …


Trends. The Politics Of Psychopathology: Ritalin Conspiracy As Paranoia Or As Good Business?, Ibpp Editor Sep 2000

Trends. The Politics Of Psychopathology: Ritalin Conspiracy As Paranoia Or As Good Business?, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the intersection of science, pharmaceuticals, and politics in the context of Ritalin and an alleged over-diagnosis of attention deficit disorder (ADD).


Trends. Rat Psychology During The United States Presidential Election, Ibpp Editor Sep 2000

Trends. Rat Psychology During The United States Presidential Election, Ibpp Editor

International Bulletin of Political Psychology

This article examines the ethics of the alleged use of subliminal perception - the word"Rats" superimposed on an attack on Vice President Gore's health care plans - by representatives of the Bush campaign in the 2000 presidential election.