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Full-Text Articles in Business
Managing Negative Comments Posted On Social Media, Darci Wagner
Managing Negative Comments Posted On Social Media, Darci Wagner
Walden Dissertations and Doctoral Studies
Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing social media managers. Secondary data from the organization displayed the engagement …
Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons
Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons
Walden Dissertations and Doctoral Studies
Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful small seasonal business owners in Oakland County, Michigan participated in face-to-face …