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Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products, Sherine Esmat
Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products, Sherine Esmat
Theses and Dissertations
The work executed addresses the status of recycling industry in Egypt and its relation to the current sustainability trends as well as climate change issues. It also identifies the main concerns of consumers when purchasing recycled products. Consequently, identifies the key pillars that need to be applied or communicated with the target consumers to enhance the concept of selling recycled products and increase its market share. Since this industry is significantly broad, the focus of the study was only on recycled PET plastic bottles (rPET), this is to ensure attaining accurate and reliable results.
An interview and a site visit …