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Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Senior Honors Theses
Operation Varsity Blues was a federal investigation in 2019 that discovered an enormous college admissions scandal, where wealthy parents were paying to have someone bribe school officials or coaches with the end goal of having their child accepted into an elite university. As the investigation was released, each of the eight universities involved sent out press releases that explained where the university stood regarding the scandal and what they were doing in response. Using the well-establish crisis communication theories of Benoit’s Image Repair Theory (1995) and Coomb’s Situational Crisis Communication Theory (2007), a qualitative content analysis on the communications from …