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Halloween 2023: It’S A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton
Halloween 2023: It’S A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton
School of Communication and Media Scholarship and Creative Works
Encapsulated in pink, Barbie epitomizes a dreamland that stimulates feelings of nostalgia, joy, and imagination, fulfilling individuals’ desire to escape. Mattel, the parent company of Barbie, and Warner Bros. through 100 or more brand collaborations (del Barco, 2023), has relentlessly swept the world with a blitz of Barbie-themed merchandises, such as Barbie dreamhouse rentals, Barbie gaming consoles, Barbie pasta, Barbie pink suitcases, Barbie apparels, bright fuchsia Xbox, Barbie boat cruise, pink burger, etc. Staggering surge for online sales of Barbie-themed products affirms the impressive upswing of online consumers’ interest in Barbie.
With the significance of Halloween, the popularity of Barbie, …