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Penn State Football: An Analysis Of Crisis Communication Best Practices And How Psu Overcame The Ultimate Pr Crisis, Meaghan Grace Lane
Penn State Football: An Analysis Of Crisis Communication Best Practices And How Psu Overcame The Ultimate Pr Crisis, Meaghan Grace Lane
Honors Capstone Projects - All
This thesis paper is an analysis of the crisis communication response to the 2011 Pennsylvania State University child sex abuse scandal. The reputation of this iconic university and its football program was changed forever by this horrific event, which involved years of administrative cover-ups of the sexual assault of children by an assistant football coach. However, despite widespread public backlash, administrative upheaval and heavy NCAA sanctions in the months after the scandal broke, Penn State has since made major strides in image improvement.
This project delves into what defines best crisis communication practices, using Penn State as a case study. …