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Race And Gender In Public Relations: A Qualitative Analysis Of The Experiences Of Women And Women Of Color In Pr, Emelia Armstead
Race And Gender In Public Relations: A Qualitative Analysis Of The Experiences Of Women And Women Of Color In Pr, Emelia Armstead
Honors Capstone Projects - All
The purpose of this research project was to better understand the state of diversity in the PR industry by examining the unique experience of women and women of color working in PR. Using qualitative coding methods, five blogs by both women of color and White women were coded to determine emergent themes. While some themes were consistent among all authors, other trends emerged only among White women or women of color, respectively. From the personal and professional experiences of these women, these themes offered insights into the effects of both race and gender on the experience of female PR professionals.