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Advertising and Promotion Management

Honors Capstone Projects - All

2017

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Total Immersion: Virtual Reality's Path To Mass Adoption, Joshua Daghir May 2017

Total Immersion: Virtual Reality's Path To Mass Adoption, Joshua Daghir

Honors Capstone Projects - All

With the release of devices such as the Oculus Rift, HTC Vive, and Google Daydream in 2016, virtual reality seems poised to take over the tech and media landscape. Professional estimates of the projected popularity of these devices span extremely wide ranges, and many of these predictions fall victim to a self-serving bias. The purpose of this research is to identify the variables that affect the spread of the use of virtual reality, and to analyze how the characteristics of modern virtual reality relate to these variables. The framework used to identify and assess these variables comes from Everett Rogers’s …