Business Commons^™

Jcpenney Priced For Life Campaign, Michael Dolan

Honors Capstone Projects - All

The JCPenney “Priced for Life” campaign was designed as Syracuse University’s entry for the National Student Advertising Competition, an event held by the American Advertising Federation. As a member of the S.I. Newhouse School of Public Communications team for the competition, I helped to make this integrated advertising campaign a reality.

The goal of this campaign is to retain women aged 25-34 who currently shop at JCPenney and also capture new customers who fall within that demographic. It is also designed to increase frequency and grow share of wallet among members of this target audience. The proposed campaign runs from …

Integrating Werw Into Syracuse University, Marina Zarya

Honors Capstone Projects - All

Title: Integrating WERW into Syracuse University

WERW was a free form student-run radio station at Syracuse University that was failing after losing its transmitter, members, and audience. This Honors Capstone project has three main components. First, it explores the history and significance of college radio at Syracuse University through interviews with alumni. Next, it describes my recreation of a sustainable student organization that fills a creative need at the University through management, promotions, and strategic partnerships. The final part of the project is a future campaign designed for WERW, which explores low budget branding and advertising strategies that will be …

Skilladdiction Business Plan, Taylor Louie

Honors Capstone Projects - All

Skill gaming is a type of online gaming in which people play fun, easy to learn, casual games, in a tournament setup - sometimes backed by small wagers, in attempt to win cash prizes. Launched in April, 2009, SkillAddiction (SA), now host to over 54,000 customers across more than 150 countries, brings people together to compete in any of their favorite casual games, in which the outcome is predominantly based on the player's skill. SA has incorporated innovative features to set itself apart from competitors, such as a virtual scavenger hunt, and interactive community features, and continues to develop the …

Renée Crown University Honors Program Advertising Campaign, Samantha Yanow

Honors Capstone Projects - All

The advertising campaign that I created for the Renée Crown University Honors Program is intended to raise awareness for the program across Syracuse University’s campus. This campaign is also intended to alter the common stereotype of the program as “pretentious” and “overrated.” The ideas behind each of these advertisements and their intended meaning were adapted from research that I conducted in the fall of 2010 with current Renée Crown University Honors Program students and faculty. Though these advertisements will most likely not be used for the Renée Crown University Honors Program due to budget constraints it is possible that core …