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Articles 1 - 17 of 17

Full-Text Articles in Business

Artists On The Rise: An Exploration Of The Role That Brand Collaboration Prestige Plays In The Development Of Identification And Artist Attractiveness, Isabel Soldner May 2021

Artists On The Rise: An Exploration Of The Role That Brand Collaboration Prestige Plays In The Development Of Identification And Artist Attractiveness, Isabel Soldner

Chancellor’s Honors Program Projects

No abstract provided.


Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman May 2020

Influencer Versus Body Positive Marketing: Perceived Brand Personalities In The Eye Of The Target Consumer, Sarah N. Bowman

Chancellor’s Honors Program Projects

No abstract provided.


When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe May 2019

When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe

Chancellor’s Honors Program Projects

No abstract provided.


Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers May 2019

Boys That Blend: How Men In Makeup Can Affect Social Media Marketing Efforts, Matthew Meyers

Chancellor’s Honors Program Projects

No abstract provided.


Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers May 2019

Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers

Chancellor’s Honors Program Projects

No abstract provided.


Building The Nashville Predators Brand, Jonathan R. Generotti May 2016

Building The Nashville Predators Brand, Jonathan R. Generotti

Chancellor’s Honors Program Projects

No abstract provided.


#Sponsored: The Emergence Of Influencer Marketing, Steven Woods May 2016

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.


Kanye West: The Brand, Alexander Wade May 2016

Kanye West: The Brand, Alexander Wade

Chancellor’s Honors Program Projects

No abstract provided.


Changing The Industry, Spotify, Seth A. Carver May 2016

Changing The Industry, Spotify, Seth A. Carver

Chancellor’s Honors Program Projects

No abstract provided.


The Four-Hour Film Festival, James Christopher Agan May 2016

The Four-Hour Film Festival, James Christopher Agan

Chancellor’s Honors Program Projects

No abstract provided.


Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg Dec 2015

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.


2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse May 2015

2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse

Chancellor’s Honors Program Projects

No abstract provided.


The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins May 2014

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

Chancellor’s Honors Program Projects

No abstract provided.


Generation Y And Sustainability, Shelby L. Talbott May 2012

Generation Y And Sustainability, Shelby L. Talbott

Chancellor’s Honors Program Projects

No abstract provided.


The Voice Of The River Arts District, Ava Marie Gunter May 2012

The Voice Of The River Arts District, Ava Marie Gunter

Chancellor’s Honors Program Projects

No abstract provided.


The “Indie” Sound: A Band's Guide To Success In The Competitive Indie Market. An Evaluation Of Touring Trends & Helpful Tricks Of The Trade., Nicole L. Stratman Dec 2011

The “Indie” Sound: A Band's Guide To Success In The Competitive Indie Market. An Evaluation Of Touring Trends & Helpful Tricks Of The Trade., Nicole L. Stratman

Chancellor’s Honors Program Projects

No abstract provided.


The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse May 2011

The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse

Chancellor’s Honors Program Projects

No abstract provided.