Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

Case studies

Series

2007

Greece

Articles 1 - 1 of 1

Full-Text Articles in Business

Echinades Fish Farm (Greece), Thomas Cooney Jan 2007

Echinades Fish Farm (Greece), Thomas Cooney

Case studies

The past decade had seen a dramatic decline in the regional economy along the west coast of the Greece as agriculture faded and few incentives existed for manufacturing companies to locate there given its relatively poor infrastructure. Since the long-established Greek strength of tourism was still focused on the islands and in areas where large natural beaches offered holidaymakers the opportunity to lay out in the glorious Mediterranean sunshine, this region of barren land and traditional lifestyle offered little to entice the modern tourist. Despite this pessimistic background, Nikos Anagnopoulos stood on the deck of the small boat that had …