Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 9 of 9
Full-Text Articles in Business
Increasing The Acceptance Of Cultivated Meat, Mark Chong
Increasing The Acceptance Of Cultivated Meat, Mark Chong
Asian Management Insights
Factors to consider when designing communication strategies for diverse nations.
Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj
Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj
Asian Management Insights
An effective customer service platform and a strategic communication channel.
Harnessing The Power Of Video Ads, Linyi Li
Harnessing The Power Of Video Ads, Linyi Li
Asian Management Insights
In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.
Go Ueber: Start With Ideals, Jp Kuehlwein, Wolf Schaefer
Go Ueber: Start With Ideals, Jp Kuehlwein, Wolf Schaefer
Asian Management Insights
The Great Recession of 2008 was a time of foreclosures, insolvencies, and investment catastrophes across the globe.
Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Asian Management Insights
Rethink brand building through the concept of platform brands. Their key tenets—participation, personalisation and shared purpose—lay the foundation for transforming a brand.
Men’S Cosmetics: Challenging Conventional Marketing Wisdom, Dae Ryun Chang
Men’S Cosmetics: Challenging Conventional Marketing Wisdom, Dae Ryun Chang
Asian Management Insights
The marketing of men’s cosmetics is challenging conventional wisdom in Asia.
Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception.
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Ueber-Brands: How To Make Your Brand Priceless?, J. P. Kuehlwein, Wolf Schaefer
Asian Management Insights
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
Leveraging Market-Based Assets To De-Risk The Firm's Operations, Rajendra Kumar Srivastava
Leveraging Market-Based Assets To De-Risk The Firm's Operations, Rajendra Kumar Srivastava
Asian Management Insights
In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk.
Managing Innovation Risk, Madhabi Puri Buch
Managing Innovation Risk, Madhabi Puri Buch
Asian Management Insights
Risk in banks is nearly always considered a dirty word. Yet a handful of simple ideas can help manage innovation risk effectively.