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Articles 1 - 30 of 879
Full-Text Articles in Business
Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang
Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang
Mahurin Honors College Capstone Experience/Thesis Projects
This Capstone Experience project establishes a compelling brand identity for the beverage switchel, under the name Lumina. Through a comprehensive branding blueprint, a strategic framework is crafted to guide brand development. This framework encompasses industry, competitor, and strategic analyses alongside consumer insights, a communication strategy, and cost of implementing ideas. With these insights, the project extends beyond theoretical constructs to practical applications, including label design, and website prototyping. By integrating elements of advertising and design, this project aims to not only reimagine switchel, but also to establish Lumina as a distinctive and resonant presence in the beverage industry. Through strategic …
The Marketable Me: A Personal Branding Exploration, Amanda Prichard
The Marketable Me: A Personal Branding Exploration, Amanda Prichard
Mahurin Honors College Capstone Experience/Thesis Projects
The concept of personal branding was introduced in 1997 by Tom Peters in an essay entitled “The Brand Called You”. Since that term was introduced, there has been an explosion of media written about it and many different perspectives formed. In this social media driven age, much of the public understands personal branding as something for influencers and celebrities, when in reality it can, and should, be used by everyone. This project was created to be an intrinsic case study of my own personal branding experience as a college student looking to create a smooth transition into the post-graduation world. …
Advocating For Tap Dance Through The Study Of Tap Dance Pedagogy, Lindsey Simpson
Advocating For Tap Dance Through The Study Of Tap Dance Pedagogy, Lindsey Simpson
Mahurin Honors College Capstone Experience/Thesis Projects
In private dance studios today, less importance is placed on students learning tap dance technique compared to other genres of dance, which is likely due to a lack of available teachers with the proper training and understanding of the tap dance technique and pedagogy. As a result, students in many private dance studios are left with limited training opportunities in tap dance, and older dancers that lost the chance to train in tap dance at a young age often become discouraged and uncomfortable with the genre. Because of this, older students need an opportunity to train in tap dance at …
Ua12/2/1 Best Of The Hill, Wku Student Affairs
Ua12/2/1 Best Of The Hill, Wku Student Affairs
WKU Archives Records
Special edition of the College Heights Herald, includes articles:
- Spainhoward, Emma. Editor’s Letter
- WKU Favorites
- Adjusting to Apartment Life During a Pandemic
- Food & Drink
- Things to Do
- Miscellaneous
- Clothing & Gifts
Ua12/2/1 Fit 2020, Wku Student Affairs
Ua12/2/1 Fit 2020, Wku Student Affairs
WKU Archives Records
Special edition of the College Heights Herald regarding fitness, includes articles:
- Dees, Marshall. Nostalgic Fun for the Child in You
- Rock Steady, Rock Strong – Boxing
- Dowell, Macie. Red Towel Workouts
- Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
- Get Out, Get Fit – Parks
- Gym Jams
Ua12/2/1 Housing Guide, Wku Student Affairs
Ua12/2/1 Housing Guide, Wku Student Affairs
WKU Archives Records
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
- Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
- Wysong, Morgan. Décor Dupes
- Crawford, Ashlyn. House Hunting on the Hill
- Harper, Beckah. DIY Natural Cleaners
- Harper, Beckah. Becoming a Plant Parent
- Hughes, Gabe. What’s In Your Fridge?
- Brandt, Jess. What to Look for In a Lease
- Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower
Ua12/2/1 Best Of The Hill, Wku Student Affairs
Ua12/2/1 Best Of The Hill, Wku Student Affairs
WKU Archives Records
College Heights Herald magazine rating restaurants, stores, bars and music.
Snapple: Integrated Advertising Campaign, Hayley Renneker
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
Mahurin Honors College Capstone Experience/Thesis Projects
College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …
Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives
Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives
WKU Archives Collection Inventories
Records created by and about the Western Players theater group including the Summer Players.
Ua1c11/62 Potter College Of Arts & Letters Photo Collection, Wku Archives
Ua1c11/62 Potter College Of Arts & Letters Photo Collection, Wku Archives
WKU Archives Collection Inventories
Photographs pulled from Potter College of Arts & Letters records.
White Space: An Overlooked Element Of Design, Samantha Coates
White Space: An Overlooked Element Of Design, Samantha Coates
Mahurin Honors College Capstone Experience/Thesis Projects
There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, …
Visual Tension In Graphic Design, Raven Heinstein
Visual Tension In Graphic Design, Raven Heinstein
Mahurin Honors College Capstone Experience/Thesis Projects
My thesis explores the use of visual tension in various graphic design areas and works. It delves into the purposes of creating visual tension and in which instances it can be most effective, as well as most ineffective. It discusses the use and creation of visual tension with design hierarchy, rhythm and dynamics, symmetry and asymmetry, negative and positive space, color relationships, and typographical design. I will define visual tension, discuss its relevance and significance, and show informative examples. I'm using mainly secondary research in the form of textbooks and examples by other designers, but I have also included a …
Rebranding The Wku Office Of Sustainability, Mary Boothe
Rebranding The Wku Office Of Sustainability, Mary Boothe
Mahurin Honors College Capstone Experience/Thesis Projects
Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most …
[Sabbatical Report], Joanna Phillips
[Sabbatical Report], Joanna Phillips
Sabbatical Reports
Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.
Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives
Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives
WKU Archives Collection Inventories
Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.
Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
Mahurin Honors College Capstone Experience/Thesis Projects
This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …
[Owning My Own Business], Dominique T. Dillard
[Owning My Own Business], Dominique T. Dillard
Undergraduate Research Award
No abstract provided.
Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives
Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscripts Small Collection 2460. Two files containing documentation relating to registrations 629,236 and 623,168 of the trademark “Duncan Hines” by Hines-Park Foods, Inc. of Ithaca, New York. Includes certificates of trademark registration dated 13 March and 19 June 1956, correspondence and records of U.S. registrations. Also includes a Duncan Hines buttermilk pancake mix box.
Ua68/17/1 Potter College Of Arts & Letters Theatre & Dance Publications, Wku Archives
Ua68/17/1 Potter College Of Arts & Letters Theatre & Dance Publications, Wku Archives
WKU Archives Collection Inventories
Publications created by the department of Theatre & Dance including theatrical posters and programs, a newsletter, brochures, and more.
Ua19/13 Athletic Marketing, Wku Archives
Ua19/13 Athletic Marketing, Wku Archives
WKU Archives Collection Inventories
Records created by and about Athletic Marketing.
Wku Sife Team Places Second At Nationals, Sife, Wku, J. Krist Schell, Director, Center For Entrepreneurship & Innovation
Wku Sife Team Places Second At Nationals, Sife, Wku, J. Krist Schell, Director, Center For Entrepreneurship & Innovation
SIFE (Students In Free Enterprise)
No abstract provided.
The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones
The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones
Nursing Faculty Publications
No abstract provided.
Western Kentucky University Annual Report 2010: Bridging The Gap, Sife, Wku
Western Kentucky University Annual Report 2010: Bridging The Gap, Sife, Wku
SIFE (Students In Free Enterprise)
No abstract provided.
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Collins, Ellen (Fa 176), Manuscripts & Folklife Archives
Folklife Archives Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.
Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services
Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services
WKU Archives Records
Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.
Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives
Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives
WKU Archives Collection Inventories
Small collections of personal papers and oral histories relating to the Western Kentucky University.
Bowling Green Economic Development Task Force (Mss 186), Manuscripts & Folklife Archives
Bowling Green Economic Development Task Force (Mss 186), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscript Collection 186. Correspondence, search committee notes, financial information, minutes, reports and clippings related to the Bowling Green Economic Development Task Force's efforts to revitalize economic and industrial development. Also, data related to the hiring of an Economic Development Director.
Ua42/2 Clipping File, Wku Independent Learning
Ua42/2 Clipping File, Wku Independent Learning
WKU Archives Records
Newspaper clippings and advertisements regarding WKU Independent Learning program 1920-2008.
Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives
Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives
WKU Archives Records
Digitized vertical file materials regarding WKU Board of Regents.