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Two Types Of Couponers Discovered: The Smart Family Shopper And The Game Player, Alana Stephenson Phillips
Two Types Of Couponers Discovered: The Smart Family Shopper And The Game Player, Alana Stephenson Phillips
Masters Theses
In 2011, 3.5 billion coupons were redeemed, which is up 6.1% from 2010. Even with coupon redemption on the rise, coupon distribution is down, average coupon values are lower, and average usable time before expiration has been shortened. Coupon users, or couponers, are also fighting a bad reputation and stricter store coupon policies.
Despite all the issues facing couponers, couponing has become more popular in recent years. Some of this popularity may be due to the thousands of coupon blogs that aide couponers in matching coupons to available deals. Couponers no longer have to search all sale ads and keep …