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Full-Text Articles in Business
Men’S Cosmetics: Challenging Conventional Marketing Wisdom, Dae Ryun Chang
Men’S Cosmetics: Challenging Conventional Marketing Wisdom, Dae Ryun Chang
Asian Management Insights
The marketing of men’s cosmetics is challenging conventional wisdom in Asia.
Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception.
It’S All About The Commercial Experience, Singapore Management University
It’S All About The Commercial Experience, Singapore Management University
Perspectives@SMU
Making the buying experience enjoyable is key to success in the smartphone era
Hard Discounters: Underestimate At Your Own Peril, Singapore Management University
Hard Discounters: Underestimate At Your Own Peril, Singapore Management University
Perspectives@SMU
A combination of high quality products and low prices have beaten Walmart twice; hard discounters are coming for Asia
Bling And Breakfast At Tiffany’S: Refreshing A 181-Year-Old Brand, Singapore Management University
Bling And Breakfast At Tiffany’S: Refreshing A 181-Year-Old Brand, Singapore Management University
Perspectives@SMU
‘Everyday luxury’ brings the venerable American luxury brand to a younger audience. Embracing digital marketing and social media is key to cultivating a new generation of lifelong customers
Trajectory-Driven Influential Billboard Placement, Ping Zhang, Zhifeng Bao, Yuchen Li, Guoliang Li, Yipeng Zhang, Zhiyong Peng
Trajectory-Driven Influential Billboard Placement, Ping Zhang, Zhifeng Bao, Yuchen Li, Guoliang Li, Yipeng Zhang, Zhiyong Peng
Research Collection School Of Computing and Information Systems
In this paper we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards U (each with a location and a cost), a database of trajectories T and a budget L, find a set of billboards within the budget to influence the largest number of trajectories. One core challenge is to identify and reduce the overlap of the influence from different billboards to the same trajectories, while keeping the budget constraint into consideration. We show that this problem is NP-hard and present an enumeration based algorithm with (1−1/e) approximation ratio. However, the enumeration should be …
How A Blender Smashed The Secret Of Going Viral, Singapore Management University
How A Blender Smashed The Secret Of Going Viral, Singapore Management University
Perspectives@SMU
A $50 campaign gained six million YouTube views in five days.