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Articles 1 - 5 of 5
Full-Text Articles in Business
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
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The Cowboy And Camel Are Strange (Poem), Richard W. Pollay
The Cowboy And Camel Are Strange (Poem), Richard W. Pollay
Richard W. Pollay
No abstract provided.
Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
Nancy J. Knauer
Corporate charitable giving is big business. Fundraisers estimate that in 1992, U.S. corporations contributed $6 billion to qualified charitable organizations. Hard-pressed for funds, qualified charities actively seek and compete for corporate contributions. Fundraising literature identifies corporate giving as the last great frontier of philanthropy. Marketing literature touts corporate giving as the latest advertising and public relations technique. Both camps proclaim that corporate giving is good for business and extol the business advantages which flow from transfers to charity. In short, corporate giving means doing best by doing good. Legal scholarship ignores the way corporate giving is described, justified, and expressed …