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Full-Text Articles in Business

The Implications Of Model Body Size And Self-Congruity On Consumer Attitudes & Purchase Intention In Women's Lingerie Advertisements, Daniella M. Carnevale Jan 2018

The Implications Of Model Body Size And Self-Congruity On Consumer Attitudes & Purchase Intention In Women's Lingerie Advertisements, Daniella M. Carnevale

Honors Projects

“Real” advertising, or advertising products using more “realistically” sized models, has recently become a notable trend within the fashion and beauty industries. However, little research has been done thus far to reveal the implications of such advertising tactics on consumer attitudes and purchase intention. In other words, this study intends to answer the following question: is this emerging advertising strategy truly effective? The idea of featuring models with body dimensions that more accurately represent the consumer’s body size taps into the concept of self-congruity. Self-congruity, or the level of likeness between consumer self-concept and the typical brand-user image, presents the …


Census Bureau Seeks Partners In Business, Chester Smolski Nov 1999

Census Bureau Seeks Partners In Business, Chester Smolski

Smolski Texts

"By now you should have seen the advertisements for the U.S. Census Bureau to apprise us of the forthcoming census on April 1, 2000. And there will be plenty more since the Bureau has budgeted $167 million on this push for public awareness, something it has never perviously paid to do."


Bringing Conventions To Ri, Chester Smolski Sep 1992

Bringing Conventions To Ri, Chester Smolski

Smolski Texts

"On time and under budget: It's not often that one can say that about a government-sponsored and government-built project, but to date, that is exactly the status of the Rhode Island Convention Center. Assuming this pace of development continues, the center will open in December 1993 below the $290 million projected cost."


Elderly Can Bring Benefits To Downtown, Chester Smolski May 1981

Elderly Can Bring Benefits To Downtown, Chester Smolski

Smolski Texts

"The elderly are becoming an increasingly influential group in our society. Recent outpourings of mail and telegrams to representatives in Washington in response to government-proposed cuts in Social Security underscored this ability to influence chance. Congressional members are listening to the growing numbers of elderly who are making their voices heard through their votes."


The Landmarks Of Federal Hill: History Of "The Echo", Joseph R. Muratore Nov 1979

The Landmarks Of Federal Hill: History Of "The Echo", Joseph R. Muratore

Joseph Muratore papers: Newspaper Columns

To appreciate the present Echo, we must understand what transpired to arrive at the present, voluminous, expressive voice of our community.