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Advertising and Promotion Management

Cleveland State University

Series

2012

Marketing

Articles 1 - 1 of 1

Full-Text Articles in Business

The Effect Of Product Positioning In A Comparison Table On Consumers' Evaluation Of A Sponsor, Jungsil Choi, Duane W. Myer Jan 2012

The Effect Of Product Positioning In A Comparison Table On Consumers' Evaluation Of A Sponsor, Jungsil Choi, Duane W. Myer

Business Faculty Publications

No abstract provided.

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