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The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
The Cultural Impact On International Marketing: Understanding How Different Cultures Influence Advertising Perception And Strategies, Nathaniel Roffman
Honors Projects
This case study evaluates the effectiveness of standardized international marketing campaigns versus globalized international marketing campaigns in the context of two multinational corporations, McDonald's and Burger King, both operating in the United Kingdom. The study compares the outcomes of a standardized marketing approach, which uses the same marketing messages and materials across all regions, to a globalized approach that considers local cultural differences and modifies the marketing messages accordingly. The study analyzes the impact of each approach on brand recognition, and customer engagement, as well as the benefits and challenges associated with each strategy. Additionally, the study examines the importance …