Business Commons^™

A Global Pandemic's Effect On The Retail Industry, Sabriyah Arain

Lewis Honors College Capstone Collection

It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, including healthcare, transportation, and leisure to name a few. One particular industry that seems to have been greatly affected is retail. With many individuals deciding to stay safe at home rather than go out shopping, this poses a question regarding how retail companies are changing their selling and promotional strategies. It is apparent that online shopping has become more popular. However, what may be less apparent is how retail stores are adapting. With fewer customers entering the stores, it is important to look into what …