Business Commons^™

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms.

Electronic Thesis and Dissertation Repository

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre “R&B,” is traditionally associated with people who have "Black" and "American" identities, and how a “Canadian” identity …

Essays On Market Design And Auctions, Mingshi Kang

Electronic Thesis and Dissertation Repository

My thesis consists of three chapters that contribute to redistribution-driven market design and sponsored link auctions.

Chapter 2 and 3 (co-authored with Charles Zheng) study redistribution-driven market design with endogenous buyers and sellers. In Chapter 2, we consider a large market environment with each individual endowed with equal shares of a limited resources and allowed to buy or sell the shares. We characterize the interim (incentive-constrained) Pareto frontier subject to market clearance and budget balance, and find that at most two prices are needed to attain any (interim) Pareto optimum. Under robust conditions of the primitives, the Pareto optimal allocation …

Learning From Experience: Sasah Communications Intern And Osborne Holdings Intern, Andrew Fullerton

SASAH 4th Year Capstone and Other Projects: Publications

I certainly learned about communications as a communications intern, and I certainly learned about copywriting as an intern copywriter at Osborne Holdings. However, what resonates the most with me a year after completing my experiential learning credits are not job-focused skills. Instead, what resonates the most with me are the things I learned about responsibility, valuing my skillset, and leadership.

As an intern with SASAH, I learned that communication is not just a skill; it is a responsibility. I learned this as I ran the SASAH Instagram page through a school year that was cut short because of the COVID-19 …

Internships At The Walrus And Hive Media Group, Reese Berlin Bromstein

SASAH 4th Year Capstone and Other Projects: Publications

This report will reflect upon my experiential learning experiences of interning at The Walrus and at Hive Media Group. The opportunity to work with a company as revolutionary as The Walrus and gain experience in the rapidly changing online publishing industry was an honour. I loved being a Digital Intern at The Walrus as it combined my passion for storytelling, interest in web development and production, and content strategy. I also loved working for Hive Media Group as a Mergers and Acquisitions Intern. M&A allowed me to work within a large ecosystem of sales, operations, and project management, and move …

(Un)Filtered Females: Exploring The Changing Representation Of Women In Cigarette Advertising, 1920-1940, Sophia Belyk

SASAH 4th Year Capstone and Other Projects: Publications

Throughout the first half of twentieth century, the act of smoking transitioned from being an exclusively male to a predominantly female practice. Indeed, by the end of the twentieth century merely being female was considered a serious risk to developing a smoking habit. This cultural shift is reflected in contemporary cigarette advertising, in which women begin as attractive accessories to male smokers and gradually become depicted as smoking independently. These advertisements were actively engaged with the social worlds of the women they targeted, drawing upon their contemporary concerns and values, namely those of women’s liberation and an increased attention placed …

Basement Business 101, Alex Busch

SASAH 4th Year Capstone and Other Projects: Publications

For her Experiential Learning course, Alex designed a brochure to help new business owners effectively manage their new endeavours. Alex started her own small business of custom paintings of horses, and used her own business model to break down the process of starting a business into six steps with advice and detailed examples.

Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan

Electronic Thesis and Dissertation Repository

This thesis explores the marketing, branding, and fundraising activities of Amnesty International and Human Rights Watch and critically examines promotional texts used to communicate with the public. This thesis is multidisciplinary, combining scholarly work on the topics of history, humanitarianism, marketing, branding, commercialization, representation, and consumer culture. By adopting market logic and corporate strategies from the private sector, both organizations have increased revenue and created a strong identifiable brand. Each organization attempts to balance between the moral foundation or grassroots origins of the organization and the need to raise immediate revenue to sustain operations. This money-morals dilemma is also at …

Clash Of The Industry Titans: Marvel, Dc And The Battle For Market Dominance, Caitlin Foster

Electronic Thesis and Dissertation Repository

This thesis examines the corporate structures, marketing strategies and economic shifts that have influenced the recent resurgence of the comic book superhero in popular Hollywood cinema. Using their original texts and adaptation films, this study will chronologically examine how each company’s brand identities and corporate structures have reacted to and been shaped by the major cultural and industrial shifts of the past century in its attempt to account for the varying success of these companies throughout their histories. Beginning with the superhero’s first appearance on screen in the 1940s, this study traces the development of Marvel and DC’s distinct brand …

Canada's Welfare Campaign, 1919-1920, National Publicity, Ltd.

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Publicity Campaign: A public service campaign comprising social surveys: business studies in workers' welfare, such as pensions, bonuses, profit-sharing, sickness accident and old-age insurance, and the like; the promotion of unity a community of thought and interest among employers, salesmen, workers and consumers.