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Full-Text Articles in Business
The “Indie” Sound: A Band's Guide To Success In The Competitive Indie Market. An Evaluation Of Touring Trends & Helpful Tricks Of The Trade., Nicole L. Stratman
The “Indie” Sound: A Band's Guide To Success In The Competitive Indie Market. An Evaluation Of Touring Trends & Helpful Tricks Of The Trade., Nicole L. Stratman
Chancellor’s Honors Program Projects
No abstract provided.
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
Chancellor’s Honors Program Projects
No abstract provided.