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The Effect On Earnings Persistence And The Market's Reaction To The Alignment Of Employee And Customer Relations With Competitive Strategy, Robert Stephen Hogan

LSU Doctoral Dissertations

Prior literature suggests that a focus on employee and customer relations alone improves financial performance. However, I find that a focus on employee and customer relations alone is not related to higher earnings persistence, but rather I hypothesize and find that the alignment of employee and customer relations with competitive strategy is related to higher earnings persistence. I further explore this relation by examining the contextual environment in which the firm operates. I consider the moderating variables of firm size, leverage, growth, and corporate governance and find that alignment impacts the persistence of earnings for leverage and governance but not …