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Accounting

University of Arkansas, Fayetteville

Communication

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To Tweet Or Not Totweet: That Is The Professional Social Media Question, John Bauer May 2019

To Tweet Or Not Totweet: That Is The Professional Social Media Question, John Bauer

Accounting Undergraduate Honors Theses

As university and corporate programs continue to encourage their professional faculty to post on social media as a means of spreading positive publicity, the consequences that follow social media by employees must also be inspected. This study focuses on appraising the opinion of professionals in regards to social media posts and the perceived responsibility for maintaining ethical content while posting on the web. To do this, a survey was distributed and the resulting data collected. The data shed light on the climate surrounding social media use and workplace expectations for it, as well as the degree of responsibility assumed by …