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Accounting

Technological University Dublin

Communication

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Full-Text Articles in Business

A Qualitative Exploration Of Oral Communciations Apprehension, Marann Byrne, Barbara Flood, Dan Shanahan Jan 2012

A Qualitative Exploration Of Oral Communciations Apprehension, Marann Byrne, Barbara Flood, Dan Shanahan

Articles

Prior research has identified communication apprehension, or fear of communicating, as a major factor which inhibits an individual’s willingness to communicate and his/her capability to develop effective communication skills. While many prior studies have measured oral communication apprehension of students, there has been little qualitative exploration of the phenomenon. This study was conducted by interviewing first-year business and accounting students at a higher education institution in Ireland who were identified as encountering varying levels of oral communication apprehension. The experiences of the students in communicating in different contexts are analysed and the impact of factors such as fear of peer …


Communication For Business (4th Ed.), Henry Mcclave Jan 2008

Communication For Business (4th Ed.), Henry Mcclave

Other resources

'Business for Communication' is a textbook providing comprehensive coverage of key communication principles and skills for business and professional students in Ireland