Open Access. Powered by Scholars. Published by Universities.®

Art and Design Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Art and Design

Disclosure Involving A Third-Party: Reciprocity And Liking Outcomes, Keith Cotterell Aug 2011

Disclosure Involving A Third-Party: Reciprocity And Liking Outcomes, Keith Cotterell

All-Inclusive List of Electronic Theses and Dissertations

This investigation examines the function of third-party disclosures on reciprocal self-disclosures and liking. Sixty-eight college students engaged in a social interaction with one or two computers. In the experiment, one computer would “disclose” information either about itself or about another computer (third-party). Each disclosure was followed by a question to the participant. Questions were asked either by the discloser or by third-party to assess reciprocation of disclosures. Afterwards, participants rated liking for the two computers-as-social-actors. Participants showed a tendency to disclose more (i.e., give longer responses) to an actor who disclosed to them, regardless of whether the disclosure was about …


Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr Mar 2011

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, …