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2013

Mass Communication

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Full-Text Articles in Arts and Humanities

Ua12/2/1 Stressbusters, Wku Student Affairs Dec 2013

Ua12/2/1 Stressbusters, Wku Student Affairs

WKU Archives Records

Special finals week edition of the College Heights Herald.


Ua12/2/1 College Heights Herald, Vol. 89, No. 27, Wku Student Affairs Dec 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 27, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 26, Wku Student Affairs Dec 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 26, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay Dec 2013

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how people use media ...


Framing Of Business In China: East Vs. West, Xueyi Li Dec 2013

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating ...


Ua12/2/1 College Heights Herald Holiday Guide, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald Holiday Guide, Wku Student Affairs

WKU Archives Records

Special holiday issue of the College Heights Herald.

  • Sproles, Katherine. Groups Compete In Christmas Tree Decorating Competition – Kentucky Museum
  • Pait, Ryan. ‘Tis the Season for Holiday Episodes – Television
  • Conniff, Ben. Holly Jolly Holiday Films to Watch – Movies
  • Roederer, Anna. Circle K Club Gets Into Spirit of Giving with Clothing Drive – Charities
  • French, Jackson. International Students Share Their Holiday Plans
  • Crumbie, Trey. Kentucky Museum Store Offers Unique Gifts for the Holiday Season
  • Koch, Cameron. A Guide to Video Game Deals This Black Friday
  • Boyd, Kayla. Black Friday Brings Deals for Shoppers, Stress for Workers



Ua12/2/1 College Heights Herald, Vol. 89, No. 25, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 25, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 24, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 23, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 22, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 22, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 21, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 21, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 20, Wku Student Affairs Nov 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr Oct 2013

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass ...


Ua12/2/1 College Heights Herald, Vol. 89, No. 19, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Basketball Section, Wku Student Affairs Oct 2013

Ua12/2/1 Basketball Section, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring basketball.

  • Aulbach, Lucas. Expect Big Things from Both WKU Teams This Year – Basketball
  • Players to Watch: Lady Toppers – Chastity Gooch, Chaney Means, Bianca McGee, Alexis Govan
  • Players to Watch: Toppers – T.J. Price, George Fant, Brandon Harris, Aleksey Rostov
  • Lashbrook, Tyler. English Forward Ben Lawson Brings Unique Skill Set to WKU – International Students
  • Aulbach, Lucas. Toppers Beginning Quest for Third Straight Sun Belt Title
  • Williams, Kyle. Alexis Govan or Go Home
  • Williams, Kyle. Lady Toppers Not Sneaking Up on Anyone This Season
  • Lashbrook, Tyler. Point Taken: Ray Harper Looks to Replace Jamal ...


Ua12/2/1 College Heights Herald, Vol. 89, No. 18, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 18, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra, Wku Student Affairs Oct 2013

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 Bright Lights, Red City, Wku Student Affairs Oct 2013

Ua12/2/1 Bright Lights, Red City, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald.

  • Duvall, Tessa. The Best Homecomings Are Yet to Come
  • Crumbie, Trey. #RedCity Homecoming Theme Embraces the Big City
  • Koch, Cameron. Homecoming Parade Continues to Grow In Size
  • Osborne, Sam. Former Refrigerator Bowl Team Remains Close After 61 Years – Football
  • Mathews, Mackenzie. Alums Set to Get Married on Campus Homecoming Weekend – Kyle Norris, Azlisya Ismail
  • O’Neal, Arla. Give Me Justin Moore: Rising Country Artist Headlines Homecoming Concert
  • WKU Homecoming 2013 Schedule
  • WKU to Induct Four Members to Athletics Hall of Fame – Romeo Crennel, James Edwards, Brandi Carey, Curtiss Long
  • French, Jackson. New ...


Ua12/2/1 College Heights Herald, Vol. 89, No. 17, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 16, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 15, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 15, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 89, No. 14, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra, Wku Student Affairs Oct 2013

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 89, No. 13, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 12, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler Oct 2013

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

Faculty Publications, College of Journalism & Mass Communications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences ...


Ua12/2/1 College Heights Herald, Vol. 89, No. 11, Wku Student Affairs Oct 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra, Wku Student Affairs Sep 2013

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 89, No. 10, Wku Student Affairs Sep 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 10, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 89, No. 9, Wku Student Affairs Sep 2013

Ua12/2/1 College Heights Herald, Vol. 89, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.