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Full-Text Articles in Arts and Humanities
Mcsweeney's And The Challenges Of The Marketplace For Independent Publishing, Katrien Bollen, Stef Craps, Pieter Vermeulen
Mcsweeney's And The Challenges Of The Marketplace For Independent Publishing, Katrien Bollen, Stef Craps, Pieter Vermeulen
CLCWeb: Comparative Literature and Culture
In their article "McSweeney's and the Challenges of the Marketplace for Independent Publishing" Katrien Bollen, Stef Craps, and Pieter Vermeulen argue that the artistic projects of the US-American author, activist, and editor Dave Eggers are marked by a tension between the desire for independence and the demands of brand-building. The article offers a close analysis of the materiality and paratexts of one particular issue of McSweeney's, the literary magazine of which Eggers is the founding editor. Both the content and the apologetically aggressive tone of Eggers's editorial statements betray a deep unease with the inability to inhabit a …