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Articles 1 - 13 of 13
Full-Text Articles in Arts and Humanities
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens
Vincent L Stephens
Though pop crooner Johnny Mathis inadvertently revealed his homosexuality in a 1982 “off-the-record” interview his sexuality had long been an open secret prior to this disclosure. “Shaking the Closet” argues that the notion of “the closet” is insufficient for understanding Mathis’s career and those of many other seemingly “closeted” queer public figures. The presentation suggests that the non-threatening sexual image Mathis presented in the 1950s was an overt commercial strategy intended to appease white audiences and adhere to an imperative for public respectability, an enduring theme within African-American cultural politics. Despite these seeming compromises close critical attention to his musical …
'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers
'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers
Brian Yothers
Poe's poetry and fiction are full of cultural and religious references to the Near East. This essay suggests that Poe's invocations of the Near East are part of a deliberately anti-representational strategy for dealing with cultural difference that constitutes part of Poe's understanding of one of his most central concepts, the 'arabesque'. This anti-representational strategy is built on Poe's sympathetic reading of texts associated with the Near East, Islam, and Arab and Persian cultures.
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Poe's Poetry Of The Exotic, Brian Yothers
Poe's Poetry Of The Exotic, Brian Yothers
Brian Yothers
This essay examines Edgar Allan Poe's poetry in relation to popular nineteenth-century American travel writing. The link takes you to a description of the book on the publisher's website.
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall
Allen Mendenhall
Jefferson appears to have conceived of natural law rather differently from his predecessors - namely, Saint Thomas Aquinas, Richard Hooker, Hugo Grotius, Samuel von Pufendorf, John Locke, and, among others, William Blackstone. This particular pedigree looked to divine decree or moral order to anchor natural law philosophy. But Jefferson’s various writings, most notably the Declaration and Notes on the State of Virginia, champion the thinking of a natural historian, a man who celebrated reason and scientific method, who extolled fact over fancy, material over the immaterial, observation over superstition, and experiment over divine revelation. They reveal, in other words, an …
John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore
John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore
Michael Ditmore
No abstract provided.
Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers
Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers
Brian Yothers
Abstract for December 28, 2009 MLA Paper published in March 2010 Leviathan
Melville And Religious Experience, Brian Yothers
Melville And Religious Experience, Brian Yothers
Brian Yothers
Abstract for Melville Society panel at ALA 2010 on Melville and Religious Experience (I was the organizer and chair) published in October 2010 Leviathan
Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis
Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis
Alan Filreis
Describes a modernist pedagogy based on the end of the lecture as we know it and a convergence of poetics, universities and the rise of digital media.
Review Of Lynching Photographs And Witnessing Lynching, Koritha Mitchell
Review Of Lynching Photographs And Witnessing Lynching, Koritha Mitchell
Koritha Mitchell
No abstract provided.