Open Access. Powered by Scholars. Published by Universities.®

Architectural Technology Commons

Open Access. Powered by Scholars. Published by Universities.®

Conference

2023

Articles 1 - 1 of 1

Full-Text Articles in Architectural Technology

Taming The Brut: Education, Conservation And Advocacy, Ludmilla D. Pavlova-Gillham, Chandler Mccoy, Jean Carroon, Eric Corey Freed Jun 2023

Taming The Brut: Education, Conservation And Advocacy, Ludmilla D. Pavlova-Gillham, Chandler Mccoy, Jean Carroon, Eric Corey Freed

UMassBRUT Community

Is Brutalism part of your architectural biography? Midcentury public concrete buildings are easy to dislike, are demolished at an increasing rate, and comprise hundreds of millions of GSF . Join a panel of experts to discover how the conservation and adaptation of these “Bruts” is a principal strategy for climate action. Explore innovative solutions for Brutalist building reuse and conservation as part of a carbon zero initiative, learn how to develop an effective marketing and advocacy campaign for historic preservation, and learn why such advocacy matters for a circular economy and for the next generation of architects in practice.

LEARNING …