Architecture Commons^™

Informal Branding, Casey Allen

Architecture Thesis Prep

"The informal brand aims to become a process of design that answers questions of identity in architecture. By establishing a methodology for design with an emphasis on program context and performance, a building will be able to become a "brand" for the company it represents, the context the project is situated in, and the typology of program it represents. The following pages set out to document this design process through site and program analysis derived from case studies and text reference. The preceding analysis will result in a speculation of programmatic relationships and there implications on the site."

Informal Brand, Casey Allen

Architecture Senior Theses

"The informal brand aims to become a process of design that answers questions of identity in architecture. By establishing a methodology for design with an emphasis on program context and performance, a building will be able to become a "brand" for the company it represents, the context the project is situated in, and the typology of program it represents. The following pages set out to document this design process through site and program analysis derived from case studies and text reference. The preceding analysis will result in a speculation of programmatic relationships and there implications on the site."

Jersey [Limited]: Logistical Architecture, Dennis A. Daisey

Architecture Thesis Prep

"I am proposing a brand that benefits from the addition of architectural thinking in the analysis of the systems utilized by the fashion industry in the development of a new business model. The brand and business model are formulated by the fusion of an architectural sensibility in the consideration of space and form in addition to the study of business practices that have brought success to their respective companies."

Bastard Brand Civility, Mclain Clutter

Architecture Thesis Prep

"This investigation springs from a simultaneous interest in two parallel trends int he contemporary city:

1. The loss of the primacy of architectural and urban form in lieu of economic, market driven understandings of the city...

2. The related necessity of the city to adapt to this move towards the economic, and subsequently market itself as a commodity attractive to the consumer...

My contention, instead, is that we must embrace market forces and sell the city as a spectacle.