Digital Commons Network^™

Predicting Thrill Seeking Behavior, Matthew I. Keane

Honors College Theses

Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill …

Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior

Journal of Applied Marketing Theory

This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.

An Exploratory Study Of The Interaction Effects Of Student Service Employees' Job Resourcefulness And Organizational Support In A Campus Setting, Shawn Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

This paper investigates the interactive effects of student service employees’ job resourcefulness and organizational resource support on employees’ commitment and ability to provide high quality customer service, which in turn results in higher job satisfaction and performance outcomes. This exploratory study’s goal was to help campus managers improve service employee development practices. This study involved a survey sample of 98 student employees working in customer service roles at a mid-sized university campus recreation center. The study finds that job resourcefulness is the most important factor that positively determines student employees’ commitment to service quality and skill proficiency, along with job …

A Model For Perceived Destination Value And Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess

Journal of Applied Marketing Theory

This research explores the influence of value perception on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a Southeastern U.S. university completed survey instruments regarding their destination, shopping venue, and souvenirs purchased. Results revealed significant positive influences between five value perceptions (functional, emotional, novelty, value for money, and social) and tourists’ souvenir purchase intentions. These results provide valuable marketing and strategic planning insights to destination retailers.

The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen

Journal of Applied Marketing Theory

Digital technologies are having a profound effect on the grocery retail environment worldwide. Marketers have been intrigued by potential for digital technologies to influence consumers at the point of purchase, yet little is known about how digital technologies impact consumer purchasing decisions. An exploratory PLS-SEM model is used to analyze U. S. panel data and the effect of in-store digital use, consumer innovativeness and engagement on unplanned grocery shopping behavior and spending. This study finds that consumer engagement, rather than in-store digital use, is found to be the key variable when it comes to predicting unplanned shopping and spending. Findings …

On The Unique Features And Benefits Of On-Demand Distribution Models, Jennifer Pazour, Kaan Unnu

International Material Handling Research Colloquium

Poster 6

Keynote: The Small World Of Material Handling Rearch, Parag J. Siddique, Kevin Gue, Md Salahuddin Ayuby

International Material Handling Research Colloquium

Keynote Address

15th International Material Handling Research Colloquium Program, College Industry Council On Material Handling Education, Mhi

International Material Handling Research Colloquium

Official Conference Program

Drone Implementation: Regulatory Barrier, Mitchell Mayes

Honors College Theses

This paper discusses the relationship of the regulatory barriers and the level of innovation with regards to drones in the logistics industry. This relationship is shown in a cohesive and understandable two-by-two matrix that combines both industry and academic articles using a context analysis. This entire matrix not only shows where we are currently with drone technology but also where we are headed within logistics. This matrix can also be used to show how industries can move from different portions of the industry to one that works better for the business model they are pursuing. Also, the matrix can help …

Taking Flight – May 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Jesse Nkemka
• A New Era for the College of Business
• Mooney Named New Graduate Programs Director
• New Director of Student Engagement
• Business Abroad Devember 2018 Announced
• Hospitality Students Experience NOLA
• Students Participate in Georgia Logistics Summit
• Savannah Traffic Club Awards Scholarships
• Sales Program Receives Recognition
• IS Through the Ages
• Business Alum Inducted into Boys & Girls Club Alumni Hall of Fame
• Eagles on Wall Street
• BIG Cafe
• Cote: Set Content Guidelines for Business Facebook Page

Inside Sales Vs. Outside Sales & The Evolving Art Of Communication, Garrett Chapman

Honors College Theses

The 21^st Century market is defined by the rise of technology and the level to which different businesses adapt to these innovations. The modern-day sales market has entered a new era of interaction between buyer and seller. While the traditional method of sales, entailing an inside representative supporting outside salespeople still exist, many companies have invested heavily into a strictly inside sales method. Inside sales is cost-effective for businesses, but it removes the benefits of non-verbal communication from the buyer and seller. Research was conducted through a detailed literature review and interviews of industry professionals in both the inside …

Taking Flight – April 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumi Spotlight -- Kimberly Owens
• Georgia Southern University Online MBA Ranked in Top 20 by Poets&Quants
• Studies Show Potential for Spaceport Camden
• Eagle Executive Society -- Student Chapter Hosts Annual Dinner
• Billy Hickman Named Humanitarian of the Year, Honored at the 30th Annual Deen Day Smith Awards
• Young Alumni Give Back
• Georgia Southern's Economic Monitor Reports Continued Growth Despite Hurricane
• Logistics and Supply Chain Management Moves Up in Rankings
• Georgia Southern Logistics and Supply Chain Team Wins 10th Annual IANA Case Competition
• BIG Cafe
• Candler County Hospital Impact Reveal
• Leadership Symposium -- Logistics

Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle

National Youth Advocacy and Resilience Conference

The Foundation for Economic Education (FEE) aims at equipping Title 1 schools with free, hands-on, engaging materials that any teacher can facilitate either individually or in a classroom setting with no background in entrepreneurship necessary. These versatile lessons, courses, and workshops teach the entrepreneurial mindset optimizing opportunities for grades 8-12 students no matter which life/career path they choose.

Taking Flight – March 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Paul Newman
• Entrepreneurship Faculty Member Highlighted in Knowledge Review
• Eagle Sales Showcase Boot Camp
• Logistics Roundtable
• Finance & Economics Meet & Greet
• Sales Students Place at the Toledo Sales Competition
• School of Accountancy Hosts PKM Etiquette Dinner
• Senior Marketing Student Wins at Conference
• Finance Association Visits the Federal Reserve Bank
• Inside Bulloch Business with DeQayne Grice -- Real Help to Get Your Business off the Ground
• Darron Burnette Presented with James H. Blanchard Leadership Award
• Finance Association Hosts Caleb Tucker
• BIG Cafe

The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation, Mahesh Gopinath, Myron Glassman, Prashanth Nyer

Journal of Applied Marketing Theory

This paper explores the effect of bilingual (English-Spanish) product packaging on the perceptions of U.S. consumers toward the package and the product inside. Two experimental studies show that 1) products in bilingual packages are seen as targeting Hispanics living in the U.S., 2) package characteristics and the product itself are rated lower when the product is in a bilingual package versus an English-only package, especially among highly ethnocentric subjects, and 3) of the three bilingual formats tested (English on two sides with Spanish on the other two; an English paragraph followed by a Spanish paragraph on the same side; and …

Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?, Cody T. Havard, Lamar Reams

Journal of Applied Marketing Theory

The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate athletics reported their (1) perceptions of a rival team, (2) willingness to consider committing anonymous acts of aggression toward rival participants and fans, and (3) likelihood to consume their favorite team when playing either a primary and secondary rival team. Results indicated that fans were less likely to support their primary rival when playing another team than when their secondary rival was playing another team, believed fans of the primary rival team behaved more …

Regulatory Focus And Risk Factors In Travel Planning, Michael Musante, David Bojanic

Journal of Applied Marketing Theory

Pending publication

Predicting Turnover Of Direct Sellers, Robert A. Peterson, Gerald Albaum, Victoria L. Crittenden

Association of Marketing Theory and Practice Proceedings 2018

As an industry, direct selling is ubiquitous. An estimated 5.3 million people were direct sellers in the United States in 2016. Of those 5.3 million direct sellers, 4.5 million were part-time and 800,000 were full-time. Moreover, in 2016, direct selling generated an estimated US$35.54 billion in retail sales that, in turn, had a US$83.11 billion impact on the United States economy. In a broad sense, direct selling is simultaneously considered to be a distribution channel, an industry, and a business model. Traditional major modes of direct selling include person-to-person and party-plan selling at a home or in the workplace, with …

An Exploratory Study On Ethical And Legal Issues Of Marketing Strategies In The Cigarette Industry: Perspectives On E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, Melek Meral Anitsal

Association of Marketing Theory and Practice Proceedings 2018

Cigarette and E-Cigarette companies use different marketing strategies to promote their product. Some of these marketing strategies could be considered by many to be both unethical as well as illegal. Many ethical and legal issues surround the cigarette industry and these same issues could be relevant in the emerging E-cigarette industry. This research organized cigarette industry behavior into a matrix where a behavior was classified on whether it was ethical, unethical, legal or illegal. In order for a behavior to be considered ethical it must meet the minimum standard of being legal except under moral exception. What is considered to …

Timing Of Market Entry For New Products: An Exploratory Case Study Of The Success Factors For Pioneering And Following, Eunsang Yoon, Hyeonjin Rim

Association of Marketing Theory and Practice Proceedings 2018

Launching a new product at the optimal time is imperative for the successful entry and penetration in the competitive market. Expectations of customers, responses of competitors, challenges of emerging start-ups, shortening of product life cycles, and global alliance of corporations are some of the evolving factors that are relevant to the timing decisions for a new product. This paper re-examines the timing-related strategic issues, reports an exploratory case study of the ninety-two pioneering or following market entries, and discusses the managerial implications for a firm’s market-entry decisions for a new product or service.

Gender And Cybersecurity: Consumer Awareness, Experience And Trust, M. Olguta Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2018

In light of the growing epidemic of cyberattacks, it is important to understand how different groups within the general population connect information with attitudes and behaviors. Internet transactions become less of an option and more of a requirement for consumers and the workforce. This study explored the connection between awareness, experience, and trust with the goal of identifying communication strategies that will ultimately steer consumers toward healthy cyberbehaviors. Consumer trust in government and business organizations is the desired status quo for everyone. Awareness and experience are important modifying factors and both are addressable through strategic consumer communication campaigns. Understanding the …

Growing Apart: Collectivism And Acculturation, Sean Sawicki, Sindy Chapa

Association of Marketing Theory and Practice Proceedings 2018

Geert Hofstede’s cultural research serves as a guide to understanding how the different dimensions (collectivism/individualism, power distance, uncertainty avoidance, masculinity/femininity, indulgence, and short-/long-term orientation) vary between cultures and ethnicities. However, little research exists to show the relationship that exists between acculturation and these dimensions—specifically, with collectivism. Because Hispanics rank exceptionally high with collectivism, this research aims to explore the relationship between acculturation of Hispanics and collectivism. Suggestions as it pertains to findings as well as future research are included.

A Framework For Using Customer Journey Mapping Alongside Digital Content Marketing To Build The College Brand, Julie M. Pharr

Association of Marketing Theory and Practice Proceedings 2018

This paper illustrates how customer journey mapping can be applied in colleges and universities to facilitate content-rich branding. A customer journey map for higher education is created and illustrates how a student’s journey may be broken into phases of prepurchase, purchase, and postpurchase. Each stage is subdivided to show important touchpoints that occur in that stage. Touchpoints may be firm-initiated or customer-initiated, but research shows that customerinitiated touchpoints are becoming increasingly more numerous. The paper demonstrates how content-rich branding, through reliance on the use of relevant content, can be used to stimulate frequent positive customer-firm interactions. Customer journey analysis is …

Indoor Sport Facility Feasibility Study: Assessment, Value And Demand, Mark Lyberger, Laurence M. Mccarthy, Brian H. Yim

Association of Marketing Theory and Practice Proceedings 2018

A sport management organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that a feasibility study be conducted before an investment decision was made. The study examined the proposed facility through a traditional economic feasibility study and a market analysis to understand the market, possible future market demands, and potential growth opportunities. Included in the study are the key components and data analysis which led to a positive investment report.

A Design Methodology To Optimize Supply Chain Network Performance, Dheeraporn Nippaya, J. David Porter

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Organizations are constantly looking for new ways to reduce costs while still providing high customer service levels to face stringent competitive environments and the ever- increasing market globalization. An alternative these organizations can pursue to respond to these challenges and to gain a competitive differentiation is to optimize their supply chain network (SCN). This research aims to develop an effective SCN design strategy to locate facilities (i.e., plants and distribution centers) and to balance the allocation of customers to these facilities to satisfy capacity limitations and customer demands with minimum total cost and maximum level of service. It is anticipated …

On The Unique Features And Benefits Of On-Demand Distribution Models, Jennifer A. Pazour, Kaan Unnu

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

To close the gap between current distribution operations and today’s customer expectations, firms need to think differently about how resources are acquired, managed and allocated to fulfill customer requests. Rather than optimize planned resource capacity acquired through ownership or long- term partnerships, this work focuses on a specific supply-side innovation – on-demand distribution platforms. On-demand distribution systems move, store, and fulfill goods by matching autonomous suppliers' resources (warehouse space, fulfillment capacity, truck space, delivery services) to requests on-demand. On-demand warehousing systems can provide resource elasticity by allowing capacity decisions to be made at a finer granularity (at the pallet-level) and …

A Space Syntax Analysis Of The Relationship Between Function And Form In Facility Layout, Alejandro Teran-Somohano, Alice E. Smith

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

This paper explores the relationship between a facility’s operation and its form using quantitative techniques provided by Space Syntax. Space Syntax provides quantitative metrics for characterizing the spatial traits of the locations within a facility which can then be related to operational metrics. Instances of the quadratic assignment problem are used to perform spatial and operational analyses on different flow matrices to study the resulting layouts. The effects of different objective functions on facility shapes are also studied.

A Practical Collaborative Material Handling Strategy For Cross-Docks, Hector J. Carlo, Stephanie Santiago-Montano

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The current operational paradigm at less-than- truckload (LTL) cross-dock industry (i.e., dedicated strategy) is to assign one material handler (MH) per inbound trailer. As a consequence, each loaded trip performed by a MH to move a load from the assigned inbound door to the loads’ corresponding outbound door is followed by an identical empty trip to return to the inbound door. This paper introduces the monomaniacal strategy as a practical rule-based material handling collaborative strategy for LTLs designed to minimize the total empty travel. In the monomaniacal strategy, after delivering a load to an outbound door, MHs travel counterclockwise to …

Integrated Intermodal Network Design With Nonlinear Inter-Hub Movement Costs, Mohammad Ghane-Ezabadi, Hector A. Vergara

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

In this research, transportation mode and load route selection problems are integrated with the hub location problem in a single mathematical formulation to find the optimal design of intermodal transportation networks. Economies of scale are modeled utilizing a stepwise function that relates the per container transportation cost to the amount of flow between two nodes. A heuristic method combining a genetic algorithm and the shortest path algorithm was developed to solve this integrated planning problem. Computational experiments were completed to evaluate the performance of the proposed heuristic for different problem instances. At the end, conclusions are presented and future research …

An Integrated Network Modeling Framework For Analysis Of Multi-Line Order Pick Systems, Debjit Roy, Vishal Bansal

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Due to demanding service levels in E-commerce order fulfillment, modeling and analysis of order picking processes in warehouses deserve special attention. With a particular focus on multi-line E-commerce orders, we develop modeling tools that are necessary to analyze the order consolidation delays in the downstream pick stations. We develop a queuing network modeling framework for integrated analysis of upstream (storage system) and downstream (pick system). We apply our modeling approach to an integrated order-pick system that includes a shuttle-based storage and retrieval system, and a single pick station. Using simulations, we test the effect of the storage system configuration on …