Digital Commons Network^™

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Mahurin Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …

Exercise Science, Currey Mccullough

Undergraduate Research Award

No abstract provided.

University College Connection Fall 2014, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

Photos That Changed The World: Ted Talk Annotated Resource List, Chris Riehl

Undergraduate Research Award

No abstract provided.

Implementation Of A New Enterprise Resource Planning System, Lacy Payne

Masters Theses & Specialist Projects

The objective of this thesis was to upgrade an Enterprise Resource planning system that was outdated into a new age Enterprise resource planning system based centered on a scheduling algorithm. This was a key change that needed to be made to transform the company from old thinking to new. Primarily the testing of this implementation was done through mapping of processes, followed by trial and error, and finally improving and sustaining the processes it took to use the system correctly. The mapping of the processes was completed by the Process Manager as well as the Lead, Supervisor, or Manager of …

Ua25 Newsletter, Vol. 1, Issue 1, Wku Internal Audit

WKU Archives Records

Newsletter regarding the office of Internal Audit, the new auditor and procurement card compliance.

University College Connection Summer 2014, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

Mcivor, Wilfred J., B. 1897? (Mss 506), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 506. Personal patient ledger (1931-1932) of Dr. W.J. McIvor, a physician practicing at Moseley Hospital in Henderson, Kentucky. Includes an unidentified photograph of a woman and the cover of an 1897 book on writing and engrossing.

Corporate Social Responsibility: A Case Study On Carlsberg, Anne Sofie Brusendorff

Mahurin Honors College Capstone Experience/Thesis Projects

In today’s business environment corporate social responsibility (CSR) and sustainability are extremely influential in a firm’s competitiveness. A literature review will provide an analysis of past cases illustrating the importance of CSR, considering both positive and negative impacts CSR strategy can have on business success. Furthermore, important definitions and terminology critical to understanding CSR will be highlighted. This paper explores the evolution of CSR and provides a general overview of the effects CSR can have on a company’s reputation. The way a company can effectively utilize a CSR-strategy as a competitive advantage is also examined, along with scholarly views both …

Rebranding The Wku Office Of Sustainability, Mary Boothe

Mahurin Honors College Capstone Experience/Thesis Projects

Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most …

Improving Cocoa Production Through Lean: A Case Study Of The Ghanaian Cocoa Industry, Kwasi Boateng

Masters Theses & Specialist Projects

Cocoa has been useful in several ways, especially to countries that produce it and consumers all over the world. Its benefits range from improving economies to satisfying millions all over the world who desire one cocoa product or the other. The production of cocoa however is not without its own attendant problems. Aging tree stock, spread of diseases, and production capacity problems are, but a few of many challenges that seed gardens that produce cocoa face. This study investigated the pollination process on selected seed gardens in Ghana, the second largest world producer of cocoa. The purpose of this study …

Physical Ability Testing: A Review Of Court Cases 1992-2014, Joseph Westlin

Masters Theses & Specialist Projects

Selecting employees for hire and promotion is one of the most essential functions of an organization. Many companies that have positions which contain a physical component rely on physical ability testing as part of their selection procedure. The establishment of both the Civil Rights Act and the Americans with Disabilities Act (ADA) had a profound impact on the manner in which selection testing may legally be conducted (Gutman, Koppes, & Vodanovich, 2011). The current study sought to analyze court cases involving physical ability testing. Results revealed that pure ability tests did not significantly differ from work sample tests with regard …

The Perceived Relevance Of Training In Industrial/Organizational Psychology At The Terminal Master's Level, Seth A. Kline

Masters Theses & Specialist Projects

The purpose of this study was to replicate and expand upon the survey research by Erffmeyer and Mendel (1990) on the perceived relevance of graduate training in industrial-organizational (I-O) psychology at the terminal master’s level. A review of the literature discussed core competencies, as well as the advantages of internship experiences and thesis requirements. Results indicated that graduates view their training as well targeted towards knowledge and skills they regard as useful at their internship, first job, and current position. Results also indicated that graduates viewed their internship experiences as highly beneficial and worthwhile experiences, regardless of their supervisor. Results …

University College Connection Spring 2014, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.

44th Annual Wku Student Research Conference, Scott Lyons, Chair, Student Research Council

Student Research Conference Select Presentations

Abstracts available as a separate download on bottom of page.

Chhs February 2014 E-Newsletter, Dr. John Bonaguro, Dean, Vashon S. Wells, Editor, College Of Health And Human Services, Western Kentucky University

College of Health & Human Services Publications

No abstract provided.

University College Connection Winter 2014, Dennis K. George, Dean, Wendi Kelley, University College, Western Kentucky University

UC Publications

No abstract provided.

Java City: Developing A Successful Cultural Center, Jack G. Montgomery Jr.

DLTS Faculty Publications

Introduction:

Western Kentucky University Library had a large two-level, but largely unused lobby that had once been the library’s entrance but had been closed as a new entrance was created. By 2002, it sat empty and all but devoid of human traffic just outside our Reference area. Also, in 2002, Reference statistics were down, as was Circulation and library usage in general. Dean Binder believed that with the renovation and development of this former lobby, the library would realize an increase in campus visibility and library usage would increase.

Global Pathways: Cultural Competence Curriculum Module, Monica G. Burke, Ric Keaster, Hideko Norman, Nielson Pereira

Counseling & Student Affairs Faculty Publications

The College of Education and Behavioral Sciences (CEBS) received funds to create a task force to determine the best strategies to ensure that students have an opportunity to understand their discipline in a global context. The CEBS Global Pathways Initiative Committee created a generic module on globalization principles that can be integrated into any course in all program areas. These curriculum materials provide a basic introduction to existing knowledge regarding cultural competence. They are designed to provide instructors with accurate information that can easily be integrated into existing undergraduate and graduate-level courses, including courses in psychology and education. In so …

Global Pathways: Cultural Competence Curriculum Presentation, Monica G. Burke, Ric Keaster, Hideko Norman, Nielson Pereira

Counseling & Student Affairs Faculty Publications

No abstract provided.

2014 Abstracts Student Research Conference, Student Research Conference

Student Research Conference Select Presentations

No abstract provided.

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.

Ua1c11/41 June Garrott Photo Collection, Wku Archives

WKU Archives Collection Inventories

Photographs of June Rose Garrott.

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Plan B Career Information: Annotated Resource List, Elizabeth Howard

Undergraduate Research Award

No abstract provided.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2014-15 season.

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …