Digital Commons Network^™

Psychological Capital Intervention: A Potential Tool For Improving Organizational Commitment In Sales Organizations, Steven A. Schulz, Heather M. Schulz, Marsha Yeagley

Journal of Applied Marketing Theory

Given current challenges related to talent in sales organizations, the need for enhanced recruiting and retention of top-tier talent has never been more critical. Extant research has demonstrated the high cost of employee turnover and the importance of organizational commitment for the sales force. This report explores the potential of utilizing psychological capital (PsyCap) in sales organizations in order to gain a competitive advantage through increased organizational commitment. The authors found strong, positive relationships between PsyCap and organizational support, job satisfaction, and organizational commitment. Implications for academic researchers and a proposed intervention strategy for managers seeking to improve organizational commitment …

In The Wake Of A Merger: Consumer Reactions To Service Failures, Melinda A. Mclelland, Ronald E. Goldsmith

Journal of Applied Marketing Theory

Customers are often overlooked during the merger process in both reality and the marketing literature. This research features an experiment with 431 U.S. consumers that assesses the impact of a service failure following a merger on a variety of consumer behaviors. Key results indicate that consumers are more likely to switch service providers if they experience a failure of any magnitude (major/minor) following a merger than if they experience the same failure in the absence of a merger. This finding emphasizes that firms involved in service mergers have to be extremely diligent about preventing customer defection and implement focused marketing …

The Influences Of Brand-Consumer And Cause-Congruence On Consumer Responses To Cause Related Marketing, Ronald E. Goldsmith, Zhu Yimin

Journal of Applied Marketing Theory

Cause Related Marketing (CRM) is a widely used type of brand alliance in which companies donate a portion of their sales to social causes with whom they ally. Researchers have studied many aspects of CRM to learn why these programs are effective and how to enhance their success. An overlooked component in CRM research is the extent to which consumers identify with the brand and with the cause. The present study presented 604 U.S. college students with CRM campaigns for two brands (M&Ms and Crest) partnered with the World Wildlife Fund to assess whether brand-cause congruence, brand-consumer congruence, cause-consumer congruence, …

Brand Equity Perceptual Mapping: Competitive Landscapes And Consumer Segments In Brand Equity Space, Brian Parker

Journal of Applied Marketing Theory

This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space. Survey research collected brand equity ratings for two sets of competitive brands (Nike, Converse, Reebok and Toyota, Nissan, Pontiac), used to construct a pair of twodimensional maps that illustrate the brands’ position on brand equity dimensions relative to competitors and demographic-based segments. Paired brand equity indicators resulted in eight map quadrant areas that characterize a brand positioned in that space. The mapping techniques facilitate the strategic application of …

Taking Flight – November 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Logistics Roundtable Recap
• Annual Fall Semester Eagle Expo Career Fair Held at the RAC
• Three Faculty/Staff to Retire in December
• Dean’s Advisory Board and Young Alumni Board Meet in Statesboro
• Alumni Spotlight – Phil Calandra
• Southern Management Association (SMA) Conference
• OneGeorgia Authority Announces $500,000 Grant for Business Incubation and Workforce Development
• Economics Textbook Author Visits the College of Business
• Raise the Woof!
• 1st Annual Eagle Executive Society Golf Outing
• Prebusiness Student Added to Doak Walker Award Candidates List
• Former Eagle Gets His First NFL Interception
• Luke Bryan Wins CMA Entertainer of the Year
• Correction to October …

Taking Flight – October 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Welcome, BBA Students Lunch
• Appalachian State Tailgate and Game
• Homecoming 2014
• Eagle Executive Magazine Fall 2014
• MBAA Participates in Girls on the Run Shoe Drive & GreenFest 2014
• Alumni Spotlight
• Evisor Mentor Program
• College of Business Hosts Members of Ghana Parliament’s Finance Committee
• Retail Students Travel to Shop.org Summit in Seattle
• 19th Annual Executive-in-Residence Lecture
• TAG Savannah Speaker Series On Campus
• Georgia Southern City Campus Plans BIG Maker Day

A Linear Review Of The Great Recession's Impact On Tourism Behavior, H. Leslie Furr

Department of Management Faculty Publications

The Labor Department’s 2012 consumer spending report highlighted the format taken by recent recession during the alteration of conventional tourism consumer spending habits. Consumer expenditure data concerning the transformation of travelers’ dining choices during the recession also disclosed that these new dining preferences persisted for years into the recovery period. In fact, the recorded decrease in food expenditures, from December 2007 to June 2009, was the largest inflationadjusted amount ever recorded by the Bureau of Labor Statistics (BLS). The increase in unemployment to 9.3% in 2009, another recessionary change factor, reduced travel consumers’ spending levels for other travel attributes other …

Generalizability Revisited: Comparing Undergraduate Business Students To Credit Union Managers, Michael P. Mcdonald, Darrell Parker, John Leaptrott, Sara J. Grimes

Department of Management Faculty Publications

This paper looks at the use of college students in survey research. Specifically examined is the use of undergraduate business school students to generalize to adult populations of practicing managers. Some studies suggest that such generalizations are valid, while others argue that generalizations need to be undertaken with caution. The differences between particularistic research and universalistic research are discussed. The findings from a study of 69 undergraduate business majors and 67 practicing credit union managers are presented. In summary, the current study finds that the two groups are very different in terms of two well researched personality constructs: locus of …

Taking Flight – September 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Paint the Town Blue
• Alumni Spotlight – Franklin Dismuke
• College of Business Tailgates
• School of Accountancy Hosts 2014 Meet the Firms
• Georgia Southern University College of Business to Host Eagle Executive Exchange Events
• TAG – Town Hall Meeting in Savannah
• A Day for Southern: Another Record Breaking Year
• College of Business Among Newsweek 12 Top Business Schools 2014
• Get Social with the College of Business

Investigating The Nba Servicescape: Fan Involvement, Team Loyalty, Perceptions Of Atmospheric Music And Emotional Responses, Crystal Southall, Richard Southall

Journal of Applied Marketing Theory

Within the domain of entertainment and leisure services, sport is a unique experiential service-product. Further, sport consumer behavior has changed dramatically, as advances in technology have decreased barriers to and increased the scope of sport consumption. Sport consumers can now watch live, delayed, or recorded sport events when and where they choose. Therefore, sport organizations must focus on sustainability through the creation of a competitive advantage in the staging of live sport events. Given that the NBA product is consumed within an increasingly stimulating consumptive landscape (Andrews, 2006), this study sought to examine the relationship between NBA fans’ involvement, home-team …

Online Teaching And Learning Project Management, Manouchehr Tabatabaei

Department of Enterprise Systems and Analytics Faculty Publications

The number of project management courses in institutions of higher education is increasing to meet the high demand of effective project managers in organizations. Many institutions offer graduate degrees and certificates in project management. Therefore, more online courses in project management are offered in addition to the traditional mode of classroom setting. The purpose of this research is to present the challenges associated with teaching an online project management course, and discuss approaches to enhance learning. The need for a methodology is discussed and components of this methodology are identified for designing and delivering an effective online project management course. …

The Effect Of Antecedent Mood On Customer Loyalty Intentions: A Mood By Gender Interaction, Michael L. Thomas, Lindsay Levine, Linda Mullen

Journal of Applied Marketing Theory

This study suggests that induced antecedent moods may, in a systematic manner, influence subsequent levels of loyalty intention within consumer scenarios. Furthermore, this research finds that there exists differential responses to induced mood states by gender, which fall in line with research on the underlying gender differences in cognitive processing, levels of risk aversion, motivation, and the experience of emotion while shopping. Past studies in this area have shown only a mild connection between induced antecedent mood state and loyalty intentions, which may be due in part to the issue of an emotion by gender interaction. This paper reinforces previous …

Smarter Teamwork: System For Management, Assessment, Research, Training, Education, And Remediation For Teamwork, Matthew W. Ohland, Richard A. Layton, Daniel Michael Ferguson, Misty L. Loughry, Hal R. Pomeranz

Department of Management Faculty Publications

The rapid adoption of Team-Maker and the Comprehensive Assessment of Team Member Effectiveness (CATME), tools for team formation and peer evaluation, make it possible to extend their success to have a significant impact on the development of team skills in higher education. The web-based systems are used by over 700 faculty at over 200 institutions internationally.

This paper and its accompanying poster will describe strategies for broadening the scope of those tools into a complete system for the management of teamwork in undergraduate education. The System for the Management, Assessment, Research, Training, Education, and Remediation of Teamwork (SMARTER Teamwork) has …

Taking Flight – May 2014 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Melissa Woodard
• Georgia Southern University Spring 2014 Graduation Speakers
• Logistics Case Competition
• 24th Annual Accounting Day Celebrated
• MBA Marketing Class Visits Byrd Cookie Company
• Lee, Hill & Johnston Insurers Recognized by AutoOwners as 2nd Highest Producer in Georgia
• Senior Social – Eagle Executive Society
• College of Business Student Team Makes Pitch at TiE Atlanta’s University Business Plan Competition
• Georgia Southern University Co-Hosted Fraud & Forensic Accounting Education Conference
• About PKM
• The First 500 Alumni Network
• The First 500 Scholarship: The Road to $100,000

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Employee Engagement
• Personnel Action Form Training
• Management Training Series
• Eagle Experience
• Train-the-Trainer
• Classifying Compensation
• Cutting Through the Red Tape Series
• Tuition Assistance Program Deadlines
• Student Employment Week 2014
• Affordable Care Act
• Student Employee Of the Month
• EagleTemps
• Interviewing Mistakes to Avoid
• Workforce Planning
• Disney World
• MyHealth Coach
• Wellness

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Are We Really Going Green Part Three, Craig G. Harms

Association of Marketing Theory and Practice Proceedings 2014

This paper is a second follow-up to “Green, Part One” and “Green Part Two.” In Part One the topic of Interrupted Time Series (ITS) is used to develop a multiple regression model to predict the usage of electricity at the author’s home. In the second paper a multiple regression model is developed to predict water usage in the home. The third paper is a follow-up paper after some of the data in the second paper was found to be spurious. This third paper not only cleans up the bad data, but looks at the proper usage of ITS versus a …

The Influence Of Descriptive Norms On Investment Risk, William J. Montford, Ronald E. Goldsmith

Association of Marketing Theory and Practice Proceedings 2014

This study examines the effect of descriptive norm messages (i.e., highlighting what others are doing) on intentions to increase investment risk. Evidence shows that alarming numbers of people nearing retirement insufficiently save for this next life stage. In addition, research finds that differences exist in investment risk tolerance between men and women, with many women investing too conservatively. This finding is of particular concern as women typically experience longer lifespans, thus relying on accumulated savings for longer periods of time. The present study extends work in financial marketing by examining the influences of social norms and peer influence, constructs shown …

How Does Sarah Mclachlan Make Me Donate To The Spca? Emotional Intelligence And Emotionally Laden Persuasive Appeals, Rose Opengart, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2014

In the last 50 years there has been a plethora of academic research around consumer behavior (Macinnis & Folkes, 2010). While there have been a variety of topics examined by researchers, many aspects of persuasion and its effects on consumers’ decisions are not fully understood. Given the prominence of advertising in the field of persuasion, it is not surprising that persuasion theories have received a great deal of attention in scholarly research (Shrum, Liu, Nespoli, & Lowrey, 2012). Marketing and persuasion research have examined the importance of reaching the emotions of customers. It is known that feelings-oriented factors influence consumer …

Processing Popup Ads And Print Ads: A Comparative Study Between American, Brazilian, And Argentinean Consumers, Gary H. Kritz, Hector R. Lozada

Association of Marketing Theory and Practice Proceedings 2014

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could …

Developing And Reassessment Of Consumer Based Brand Equity Model In Sport (Case Study Of Soccer Clubs In Iranian Premier League), Mahdi Bigdely, Habib Honari, Rahman Aqayi, Mahdi Aghazadeh

Association of Marketing Theory and Practice Proceedings 2014

The main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran.

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• Dean’s Message
• College News
• Department News
• New Faculty Members
• Graduate Studies News
• Tailgates & Homecoming
• Alumni Spotlight
• Alumni Class Notes
• Development News
• Eagle Executive Society

Eagle Executive Magazine, Georgia Southern University

Eagle Executive Magazine (2022)

• From the Desk of Dean Amason
• Student Honored Posthumously at Spring Commencement
• LaunchSAVANNAH First Year Anniversary Celebration
• College News
• Georgia Southern hosts Belgian consul general
• Department News
• City Campus News
• Graduate Studies Update
• Alumni Spotlight
• 40 UNDER 40: 11 College of business alumni Honored
• Development News

An Empirical Study About The Effectiveness Of Lean Empowerment In Warehouses, Kai Furmans, Payam Dehdari

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Lean Management is well established in production environments. Some empirical evidences are available which suggest that in production systems lean management achieves positive results. For warehousing, some works have already been done, which deal with the application and adaption of lean tools for usage in warehousing. In order to answer the question, whether the application of lean tools leads to a better performance however, no study is available today. Therefore, an empirical study has been conducted, where the effectiveness of lean empowerment has been tested and compared to the performance of warehouse, who continued to work as before.

Clickstream Big Data And “Delivery Before Order Making” Mode For Online Retailers, Yeming Yale Gong, Haoxuan Xu

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Our research is inspired by a leading online retailer using clickstream big data to estimate customer demand and then ship items to customers or hubs near customers by a mode of “delivery before order making” (DBOM) mode. Using clickstream data to obtain advance demand information in order quantities, we integrate the forecasting with a singleitem uncapacitated dynamic lot sizing problem in a rolling-horizon environment. Using the simulated clickstream data, we evaluate the performance of DBOM mode.

A Framework For The Robust Design Of Unit Load Storage Systems, Marc Goetschalckx, Edward Huang, Pratik Mital

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

The unit load storage assignment problem determines the assignment of a set of unit loads with known arrival and departure times to a set of unit storage locations in a warehouse. The material handling device(s) can carry at most one unit load at the time. In this research it is assumed that each of the storage locations can be accessed directly without load relocations or rearrangements and that the travel times between the storage locations and from and to the warehousing docks can be computed in advance. The objective is to minimize the total travel time of the material handling …

Grid Facilities Design: Dynamic Modular Deployment Of Production, Handling And Storage Resources, Suzanne Marcotte, Benoit Montreuil

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

To survive and thrive in a fast-moving environment, facilities must be designed to show adaptability, flexibility and robustness. As some facilities are depicted by heavy and sophisticated equipment costly and hard to displace, others are composed of moveable workstations with highly flexible workers. In most cases, the trade-off is between the cost of redeploying the resources and the excessive cost of material handling and storage incurred by an inefficient deployment of the resources. We propose a design strategy based on (1) conceiving and designing the facility as a stable grid of modules, (2) dynamically deploying production, storage and handling resources …

An Analysis Of Single-Command Operations In A Mobile Rack (As/Rs) Served By A Single Order Picker, Amine Hakim Guezzen, Zaki Sari

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

A Mobile rack Automated Storage and Retrieval Systems (MAS/ RS) are picker-to-stock retrieval model which are a variation of the multi aisles AS/RS. This mobile storage system is composed of racks moving laterally on rails so that one can open an aisle between any two adjacent racks, the input/output system, the storage and retrieval (S/R) machine and the computer management system or the control system. Evaluating an AS/RS could be done using several performance indicators, the two most important ones are: The utilization rate of the S/R machine and the average time necessary to serve storage or retrieval requests (the …

Throughput Analysis Of S/R Shuttle Systems, Georg Kartnig, Jörg Oser

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

Shuttle systems are used in high performance automated storage/retrieval unit load systems. Each storage level is serviced by one transfer car travelling in dual command operation. One buffer slot is located at both ends of each level. This decouples horizontal travel from vertical input/output moves, which in this case requires two independent vertical reciprocating lifts at each end of the aisle. Other systems work with only one lift used in lower throughput applications. The content of this paper is treated in the following sections starting with a problem definition and a literature survey. This is followed by a detailed functional …

A New Approach For Generating Facility Layouts Using An Algorithmic Approach, Volker Sadowsky, Christian Mosblech

13th IMHRC Proceedings (Cincinnati, Ohio. USA – 2014)

In this paper a new approach is described to automatically create layouts for material flow systems. The current research in progress aiming at adopting the methods and algorithms of the Electronic Design Automation to be used in logistics planning is presented. These methods are already applied to create microchips being multiple times more complex than material flow systems while following the same goal: Functional units have to be placed on a predefined area and are linked by connections weighted differently. This basic requirement can be applied to microchip designs as well as material flow systems. The common condition is to …