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1999

Communication

Masters Theses

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Diffusion Of Innovations Theory Applied: The Adoption Of Digital On-Demand Technology By Book Publishers And Printers, Jill Cohen Walker May 1999

Diffusion Of Innovations Theory Applied: The Adoption Of Digital On-Demand Technology By Book Publishers And Printers, Jill Cohen Walker

Masters Theses

Desktop publishing rose in popularity during the late 1980s, allowing whole documents—books, journals, reports, etc.—to be created on computers. The printing industry had to develop compatible technology to accommodate the changes in document creation. In response to desktop publishing, digital printing appeared in 1990 with the invention of computer-to-plate technology. In its earliest days, it was limited to specific commercial applications such as check and business-form printing.

An amalgam of several technologies, digital printing has evolved and on-demand printing has matured into a book-printing technology that starts with the creation of a document and ends with the shipping of the …


Patient Compliance-Gaining: A Look At Care Facility Vs. Home Health, Merideth Mayberry Jan 1999

Patient Compliance-Gaining: A Look At Care Facility Vs. Home Health, Merideth Mayberry

Masters Theses

The patient compliance-gaining strategies employed by health care providers in the care facility and home health environments were investigated. Each participant completed a two-page, open-ended survey. A content analysis, and more specifically a thematic analysis of the research, allowed for similarities and differences between the two settings to be compared to current literature. Results indicated that participants used similar strategies to those suggested by researchers in the field. The results showed that strategies applied by health care providers in this particular study are effective for gaining patient compliance.


Do Women Adapt More? The Gender Effects Of The Speaker On Classroom Speech Evaluations, Alethea Ann Bodden Jan 1999

Do Women Adapt More? The Gender Effects Of The Speaker On Classroom Speech Evaluations, Alethea Ann Bodden

Masters Theses

The presentational style of females and the connection with the audience members was examined. 95 male and female subjects gathered the results from five different sections of speech communication classes. The rating scale that was completed by the subjects contained traits such as, organization, language, material, delivery, analysis and voice. The results have indicated that the female presentational style does have more of a connection and adaptation with the audience than do males.


Integrating Web-Based Training Into Communication Scholarship Of Computer-Mediated Communication, Brian P. Johanpeter Jan 1999

Integrating Web-Based Training Into Communication Scholarship Of Computer-Mediated Communication, Brian P. Johanpeter

Masters Theses

As interest and use of the Internet through the World Wide Web increases, it becomes necessary for the Communication Discipline to reexamine its approach to studying computer-mediated communication. A meta-analysis of the discipline's research in this area provides insight into the scholarly history of this subject. Included in this analysis is an examination of the discipline's research in computer-based instruction, placed as a subcategory under computer-mediated communication. This study reveals a gaping hole in the communication scholarship of computer-mediated communication and offers suggestions as to how research of Web-based training might fill this gap. Additional discussion also reveals how research …


Interpersonal Solidarity In Relationships: A Cultural Analysis Of Lawyers Vs. Sports Agents, Andrea L. Cairns Jan 1999

Interpersonal Solidarity In Relationships: A Cultural Analysis Of Lawyers Vs. Sports Agents, Andrea L. Cairns

Masters Theses

The cultural affects on relationship solidarity and satisfaction in relationships between lawyers and their clients, and sports agents and their professional athlete clients was examined. The results were gathered through a process of correlation tests and frequency report tables. All four groups of subjects were asked to complete a twenty questions survey which contained variables such as interpersonal solidarity, relational satisfaction, and communicative patterns of interaction. The results indicated that the two types of relationships are adversely co-dependent with respect to self-disclosure and it's relationship to interpersonal solidarity within a client-agent relationship.


Demonstrating Loss Of Control Over Technology: A Narrative Criticism, David P. Farlow Jan 1999

Demonstrating Loss Of Control Over Technology: A Narrative Criticism, David P. Farlow

Masters Theses

This study focuses on how individuals through their talk about computer mediated technology demonstrate a loss of control over that technology. Three separate computer mediated communication classes were involved in this study through the use of autoethnographies. The students in all three classes were asked at the beginning of the semester to keep field notes on their experiences with the technology. At the end of the semester the students were to summarize and report their experiences.

Because of the qualitative nature of the data, a narrative criticism of the stories students told about their experiences seemed to provide the most …


Millennial Rhetoric At The Turn Of The Millennium, John Robert Stanley Jan 1999

Millennial Rhetoric At The Turn Of The Millennium, John Robert Stanley

Masters Theses

Millennial rhetoric has predominately had an apocalyptic theme in the past; however, the current rhetoric about the millennium can be seen as more positive, optimistic, and enthusiastic. By treating the texts Deep Impact and Armageddon, various news sources, and five web sites as part of what Becker (1971) defines as a "mosaic," it was found that the current view of the millennium presents various tensions present in our current society. These tensions include unity versus individualism, technological advancement versus technological limitations, and optimism versus angst. The analysis suggests that unity is preferred over individualism to overcome current obstacles at …