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Articles 1 - 17 of 17
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Stepping Out Of The Disney Princess Castle Into The New Girl World With The Disney Divas: A Content Analysis Of Hannah Montana And Wizards Of Waverly Place, Hanna Munoz
Honors Theses
No abstract provided.
What Readers Want: Motivation, Interaction, And Value As Key Factors Influencing The Future Of Book Publishing, Stephanie A. Stevens
What Readers Want: Motivation, Interaction, And Value As Key Factors Influencing The Future Of Book Publishing, Stephanie A. Stevens
Honors Theses
No abstract provided.
News That Isn’T “Fit To Print”, Emily H. Holden
The Impact Of Image And Gender Politics In Hillary Clinton‘S And Angela Merkel‘S Pursuit Of Chief Executive Offices, Lindsay C. Rabalais
The Impact Of Image And Gender Politics In Hillary Clinton‘S And Angela Merkel‘S Pursuit Of Chief Executive Offices, Lindsay C. Rabalais
Honors Theses
No abstract provided.
Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener
Fandom, Media Consumption, And College Sports Knowledge: A Survey Of College Undergraduates, Theodore Charles Greener
LSU Master's Theses
Sports fandom research often states sports fans know and understand facts surrounding various sports, teams, leagues, and players. College sports literature argues that media involvement increases popularity and revenues, and as a result, competition, controversy, and complexity. The Elaboration Likelihood Model posits that when involvement in a subject is high, so too is motivation and ability to comprehend, and as a result, cognition increases. Given this, results show that sports fandom acts similarly to issue involvement, leading to increased sports-media consumption. Together, both fandom and consumption lead to increased knowledge of facts surrounding college sports. Results imply that general interest …
Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor
Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor
LSU Doctoral Dissertations
Crises have been a part of all societies over the course of time. Leaders of small, primitive societies may have dealt with these crises by directly communicating with their citizens or by taking other hands-on approaches to crisis management and recovery. However, in large post-modern technological societies, leaders must find more efficient ways to handle and recover from crises. This qualitative study examines three crises that occurred at three Historically Black Colleges or Universities (HBCUs) in the last six years. Crisis communication planning and practices are explored with a special focus on elements of the discourse of renewal theory each …
The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen
The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen
LSU Master's Theses
The United States maintains a worldwide network of military bases and spends more on military expenses than the rest of the world combined. This project seeks to analyze how the U.S. mainstream media cover and discuss the American Empire both broadly and specifically. I conducted a quantitative content analysis and a qualitative textual analysis of the Media coverage of the 2009 U.S. – Colombian military base agreement, which was protested by Latin American leaders. I analyzed the coverage in the New York Times, Washington Post, CNN.com, and The Miami Herald regarding the US military’s use of bases in Colombia in …
From "Courtesy Of The Red, White, And Blue" To "If You're Reading This": Patriotic Themes In Country Music Between 2000-2010, Claire S. Carville
From "Courtesy Of The Red, White, And Blue" To "If You're Reading This": Patriotic Themes In Country Music Between 2000-2010, Claire S. Carville
LSU Master's Theses
Music plays an important role in the lives of individuals and often reflects important societal values. Music can also serve as an important reflection of the public’s current opinion at a given point in time. Patriotism is a feeling of love for one’s homeland and has often been the subject matter of music lyrics throughout history. In particular, country music has been perceived as being an especially patriotic genre of music. This thesis utilized quantitative and qualitative content analyses as the methods to examine the patriotic content of country music lyrics over the past decade. The sample was adapted from …
Hospice Organizations On The Social Media Scene: Benchmarking The Uses And Strategies Of Hospice Organizations On The Internet In 2011, Emily Tiller
LSU Master's Theses
As baby boomers age and the hospice industry grows to meet the demands for care, it is important that these organizations reach their consumers in sensitive and responsible ways. Building caring and mutually beneficial relationships with these consumers is important. Social media can give these organizations the platforms to build and maintain these relationships, but most of the hospice organizations in this qualitative study did not make good use of the opportunities online to relate to their publics. Using public relationships and relationship management measurements, this study monitored the online activity of seven hospice organizations. In general, these organizations under …
Indexing And Economic News: Coverage Of The 2009 Economic Stimulus Debate, Portia Levasseur
Indexing And Economic News: Coverage Of The 2009 Economic Stimulus Debate, Portia Levasseur
LSU Master's Theses
Indexing theory predicts that, in certain issue areas, media coverage will index levels of elite debate. Elite controversy, the theory predicts, will embolden the press to include a broader variety of sources and coverage should reflect a more open public debate. This has important implications for public opinion. Proponents of the theory expect that it will operate in a variety of issue areas of news coverage, but support for the theory exists largely in the realm of foreign affairs coverage. This study examines television coverage of the 2009 economic stimulus package to evaluate levels of indexing for a domestic, macroeconomic …
The Effects Of Fantasy Football Participation On Team Identification And Nfl Fandom, Jeremy Lee
The Effects Of Fantasy Football Participation On Team Identification And Nfl Fandom, Jeremy Lee
LSU Master's Theses
Nearly 27 million people in North America played fantasy sports in 2009. This quantitative study examined how a person’s level of participation in fantasy football affects team identification, team loyalty, fandom of the National Football League (NFL), and consumer behavior. I also looked at whether fantasy football participants prefer a win by their fantasy team or their favorite team. An online survey was conducted using a snowball sample. I found higher participation levels result in higher team identification, higher team loyalty, and higher fandom, where fandom of the NFL is higher than team identification. Higher levels of participation also led …
Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas
Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas
LSU Doctoral Dissertations
This study examined the news coverage of the 2010 health care reform in a comparative context of mainstream and ethnic online newspapers. Since health care reform had consequences among all ethnic groups in the U.S., the news coverage of this policy issue warranted an analysis in a diverse media context. The importance of this study lies in the fact that diverse news media provide a wide range of perspectives to the public and policymakers for a better understanding of an issue at stake. In past studies, mainstream media coverage was criticized for emphasizing political conflict and gains and losses over …
Stay Calm And Tweet: A Best Practice Approach To The Use Of Social Media In A Crisis Situation, Elizabeth Barrow Tadie
Stay Calm And Tweet: A Best Practice Approach To The Use Of Social Media In A Crisis Situation, Elizabeth Barrow Tadie
LSU Master's Theses
At some point in its history every organization will face a crisis situation. How an organization responds to a crisis incident decides its survival. As Internet technology flourishes, public relations practitioners are provided with additional tools to manage crisis situations. This study investigates the role that emerging social media components play in the field of crisis management. It presents a best practice approach to using new technology in times of emergency. A qualitative study of Louisiana public relations practitioners analyzes how and why social media is being integrated into crisis communication plans. Social media components are used to quickly communicate …
There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer
There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer
LSU Master's Theses
Despite the popular use of smartphones and mobile applications (apps) and their potential impacts in the near future, only scant academic attention has been paid to mobile apps, especially in respect to the gratifications sought from accessing digital information via apps. This exploratory study investigated the relationship between young adults and their use of mobile apps in accessing digital information, particularly in comparison to the current go-to digital information access device, Internet browsers. In addition, this study examined how levels of perceived privacy concern influence digital information use and how the use of digital information access modalities and the level …
Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha
Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha
LSU Doctoral Dissertations
ABSTRACT This study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key organizational, environmental, and management factors--comprehensiveness, formalization, uncertainty, politicization, external corporate environment, crisis responsibility, impact of the crisis, stakeholder interests, and top management characteristics --were tested for their role in the strategy formation and selection process using regression analysis. This study used both quantitative and qualitative research methods. The quantitative aspect of the research involved conducting online surveys of senior management within the chemical industry and …
Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang
LSU Doctoral Dissertations
The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect …
Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry
Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry
LSU Master's Theses
Research of parasocial relationships suggests that audiences engage in one-sided relationships with their favorite personae in the media. This study attempts to explore two types of reality stars: those who had fame before being on reality television and those who have fame because of the show. Using the PSR-Processing Scale, I compared levels of parasocial interactions for each, as well how moral disengagement might play a role for each type of reality star. I also explored whether these parasocial relationships are influenced by the frequency with which respondents watch various types of sub-genres of reality-based programs (i.e. game docs, dating …