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Consumer Images Of Shopping Centres A Socio-Economic Analysis, David W. Bell

Theses and Dissertations (Comprehensive)

Previous research has shown that behaviour by consumers is influenced by many interacting factors that motivate each individual in different ways. It is how these factors are perceived and combined by each person that leads to the formation of consumer images of shopping centres. Image is an important criterion in the comprehension of the consumer’s perception of shopping centres. Studies have found that the consumer’s image is related in a systematic way with the measures of social and economic characteristics of the consumer. Occupation and income are two variables that have often been employed by previous researchers to measure a …