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Blogging As Marketing: From Writing To Revenue, Matthew Headland
Blogging As Marketing: From Writing To Revenue, Matthew Headland
Williams Honors College, Honors Research Projects
This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …
Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades
Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades
Williams Honors College, Honors Research Projects
This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.