Digital Commons Network^™

Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik

University of South Florida (USF) M3 Publishing

Today, challenging and intense global competition conditions have led to the transformation of local and small markets into larger and more developed markets. For this reason, firms have had to make different strategic decisions in order to survive and profit. If firms want to challenge the competitors one way is to increase their brand equity. The main purpose of this research is the effect of brand credibility and innovation on customer based brand equity and overall brand equity in the context of three GSM operators in Turkey. The sample for the study is limited to 589 participants. The data was …

The Mediating Effect Of Psychological Empowerment On Inclusive Leadership And Innovative Work Behaviour: A Research In Hotels, Emete Toros, Ahmet Maslakci, Lutfi Surucu

University of South Florida (USF) M3 Publishing

Managers and academics frequently emphasize the importance of innovation and the innovative business behaviours of employees in organizations for achieving long-term success and a sustainable competitive advantage. In this research, a conceptual model including inclusive leadership, innovative work behaviour and psychological empowerment is proposed to further the understanding of the premises of innovative work behaviour and to expand the literature. The questionnaire that was prepared for the purposes of the research was administered to 5-star hotel staff in the northern part of Cyprus (N = 457). The results were analysed using SPSS and AMOS software. The findings show that inclusive …

Ai As A Boost For Startups Companies: Evidence From Italy, Irene Di Bernardo, Marco Tregua, Greco Fabio, Ruggiero Andrea

University of South Florida (USF) M3 Publishing

Innovative startups are growing everywhere; clearly, digital transformation is imperative for all businesses to compete, or better survive. Institutions prompt companies and businesses to adopt digital transformation tools, providing funds too, especially to startups (MISE, 2019).In particular, this study analyzes Artificial Intelligence, understanding its implications, ties and features in startups. No commonly agreed definitions are given about AI and startups, thus the tie between them should be deepened. One of the most cited definitions considers startup as a temporary organization looking for scalable business models (Blank, 2013). In literature little attention has been paid to the connection between startup and …

Value Innovation Activities In The Wireless Telecommunications Service Sector: A Case Study Of The Malaysian Market, Mohammed A. Hajar, Daing Nasir Ibrahim, Mohd Ridzuan Darun, Mohammed A. Al-Sharafi

Journal of Global Business Insights

Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach …

Revelations Of Adaptive Technology Hiding In Your Operating System, Kathleen P. King

Leadership, Counseling, Adult, Career and Higher Education Faculty Publications

Pre-publication version of a chapter about the assistive technology tools and resources available for free in Windows OS and Mac OS. Introducing higher education faculty to free resources, features and programs which they can recommend to their students or perhaps use for themselves (for instance for fading eyesight or hearing). In addition, the chapter briefly shares strategies and examples of how they might be used.

The book will have an entire chapter dedicated to assistive technology as well. This is a popularized assistive technology chapter for generalist, NON special education, faculty to become acquainted with readily available and free resources. …