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- Montana (4)
- Nonresident (4)
- Outlook (3)
- Review (3)
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- Butte (2)
- CVB (2)
- Economics (2)
- Expenditures (2)
- Special events (2)
- Survey kit (2)
- Trends (2)
- Visitation (2)
- Conversion studies (1)
- DMA's (1)
- Designated marketing areas (1)
- Economic contributions (1)
- Economic review (1)
- Evel Knievel Days (1)
- Expenditure profiles (1)
- Havre community survey (1)
- Indian Country visitors (1)
- Main attraction (1)
- Marketing (1)
- Marketing responsiveness (1)
- Missoula Convention and Visitors Bureau (1)
- Montana Folk Festival (1)
- Montana Tribal Tourism Alliance (1)
- Montana travel and tourism (1)
- Multiple use recreation (1)
Articles 1 - 16 of 16
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Havre Community Survey, Christine Oschell
Havre Community Survey, Christine Oschell
Institute for Tourism and Recreation Research Publications
The purpose of this case study was to provide Havre community planners with an understanding of their visitors and the money spent by them in Havre, MT.
Baseline Information For Region 1 Needs Assessments, Christine Oschell, Norma P. Nickerson
Baseline Information For Region 1 Needs Assessments, Christine Oschell, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
The purpose of this project was to give forests in Region 1 of the USFS baseline information on which to build forest-specific needs assessments. This included outfitter supply and demand, national and regional recreation trends, and an outfitter/guide need spectrum. This was accomplished in three phases and this report details the objectives, methods, and results for each phase.
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Institute for Tourism and Recreation Research Publications
An evaluation of the Missoula Convention and Visitors Bureau (CVB) website was undertaken in an effort to provide the Missoula CVB with some measure of the effectiveness of its website in attracting and informing visitors to the Missoula area. A method often used in an attempt to measure tourism marketing effectiveness is a conversion study. However, there are some problems with traditional conversion studies which motivated the use of a different method for this study. The report describes conversion studies, explains some of the associated shortcomings, and details the methods used to evaluate the Missoula CVB website.
Evel Knievel Days Visitor Study, Christine Oschell
Evel Knievel Days Visitor Study, Christine Oschell
Institute for Tourism and Recreation Research Publications
The purpose of this study was to provide the organizers of the Evel Knievel Days with an understanding of their attendees and the total money spent in Butte during the event.
National Folk Festival Visitor Study: 2008, Christine Oschell
National Folk Festival Visitor Study: 2008, Christine Oschell
Institute for Tourism and Recreation Research Publications
The purpose of this study was to provide the organizers of the National Folk Festival with an understanding of their attendees and the total money spent in Butte during the event.
The Economic Review Of The Travel Industry In Montana: 2008 Biennial Edition, Kara Grau, Melissa Bruns-Dubois
The Economic Review Of The Travel Industry In Montana: 2008 Biennial Edition, Kara Grau, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.
Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois
Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois
Institute for Tourism and Recreation Research Publications
This report displays the total number of individual nonresidents visiting Montana from 1997-2007. It also shows the total number of groups visiting Montana during the same time period.
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau
Institute for Tourism and Recreation Research Publications
This report looks at the expenditure profiles and the marketing responsiveness of nonresident travelers to Montana, and is based on data collected for the nonresident survey in 2005. The goal of this information is to provide a detailed look at visitor groups including money spent by each group in Montana. In addition to analyzing by visitor group, the report separates visitor groups by the quarter in which they visited Montana, state of residence, purpose of travel, and main Montana attraction. Finally, readers can find information on expenditures by United States travel regions.
Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau
Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau
Institute for Tourism and Recreation Research Publications
This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2007.
Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois
Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois
Institute for Tourism and Recreation Research Publications
This report shows the 2007 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.
Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau
Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau
Institute for Tourism and Recreation Research Publications
This report shows the nonresident traveler expenditure trends for visitors of Montana from 1997-2007. It also displays the total actual expenditures and the total inflation-adjusted expenditures.
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Montana Travel Research: 2008, Norma P. Nickerson, Melissa Bruns-Dubois
Montana Travel Research: 2008, Norma P. Nickerson, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
Outlook for 2008 and Review of 2007.
Tourism In Montana's Indian Country, Christine Oschell, Megan Tanner, Norma P. Nickerson
Tourism In Montana's Indian Country, Christine Oschell, Megan Tanner, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
The purposes of this research were to gather baseline data on travelers who visit Indian Country in Montana and to further understand why some travelers who are in the vicinity of Montana's Indian Country do not choose to visit the area.
Travel And Recreation: Outlooks And Trends, Norma P. Nickerson
Travel And Recreation: Outlooks And Trends, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
Outlooks and Trends in 2009, a Review of 2008.
Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, Kara Grau
Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, Kara Grau
Institute for Tourism and Recreation Research Publications
Outlooks for 2009 and Review of 2008.