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Articles 1 - 13 of 13
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Growing Through Copying: The Negative Consequences Of Innovation On Franchise Network Growth, Robert J. Jensen, Gabriel Szulanski
Growing Through Copying: The Negative Consequences Of Innovation On Franchise Network Growth, Robert J. Jensen, Gabriel Szulanski
Faculty Publications
We explore how copying more exactly a blueprint for establishing a franchise network in a new country influences franchising network growth. We test opposing hypotheses using panel data involving the transfer of franchising knowledge to 23 different countries, measuring the degree to which master licensees "copy exactly" knowledge concerning how to grow a network in their country and the effect that their approach has on subsequent network growth. We conclude that a strategy of copying more exactly seems to enhance growth and that the benefits of more exactly replicating knowledge in the first year of a local network's existence persist …
Intro To The Digital World -- For Nlu Academic Cabinet, August 2008, Kathleen A. Walsh
Intro To The Digital World -- For Nlu Academic Cabinet, August 2008, Kathleen A. Walsh
Faculty Publications
Designed as a "beginner's intro" to online life and online learning; themed around 3 questions: what's going on in the digital world?, what's wrong with these kids today (Gen M)?, and what could all of this mean for online teaching and learning at NLU?
Entrepreneurs On Horseback: Reflections On The Organization Of Law, Darian M. Ibrahim, D. Gordon Smith
Entrepreneurs On Horseback: Reflections On The Organization Of Law, Darian M. Ibrahim, D. Gordon Smith
Faculty Publications
“Law and entrepreneurship” is an emerging field of study. Skeptics might wonder whether law and entrepreneurship is a variant of that old canard, the Law of the Horse. In this Essay, we defend law and entrepreneurship against that charge and urge legal scholars to become even more engaged in the wide-ranging scholarly discourse regarding entrepreneurship. In making our case, we argue that research at the intersection of entrepreneurship and law is distinctive. In some instances, legal rules and practices are tailored to the entrepreneurial context, and in other instances, general rules of law find novel expression in the entrepreneurial context. …
Exploring Travel Agency Relationship Quality And Relationship Outcomes In China, Yinghua Huang
Exploring Travel Agency Relationship Quality And Relationship Outcomes In China, Yinghua Huang
Faculty Publications
This study investigates the determinants and outcomes of relationship quality in the context of the China travel industry. A conceptual model was developed and tested to identify the determinants of relationship quality and the relationships between relationship quality and key relationship outcomes. Stepwise regression analyses on the survey data show that five of six proposed predictors have significant influences on relationship quality. Further investigation of structural equation modeling demonstrates that higher relationship quality resulted in higher reputation and customer loyalty. The findings will provide travel agency managers with a guideline to develop and implement effective marketing strategies in Chinese tourism …
Attitude And Divergence In Business Students: An Examination Of Personality Differences In, Todd A. Brown
Attitude And Divergence In Business Students: An Examination Of Personality Differences In, Todd A. Brown
Faculty Publications
Many studies have reported that economics and business students have been more apt to act in self-interested ways when compared to their counterparts in other academic fields. It is our contention that past studies have not shed light on the underlying psychological differences which might be leading to this difference in behavior. We put forth evidence that certain business majors are correlated with a marked increase in levels of narcissism and decreased levels of empathy, as measured by psychological personality tests.
Intentions To Use Information Technologies: An Integrative Model, Ron Thompson, Deborah Compeau, Chris Higgins, Nathaniel C. Lupton
Intentions To Use Information Technologies: An Integrative Model, Ron Thompson, Deborah Compeau, Chris Higgins, Nathaniel C. Lupton
Faculty Publications
An integrative model explaining intentions to use an information technology is proposed. The primary objective is to obtain a clearer picture of how intentions are formed, and draws on previous research such as the technology acceptance model (Davis, Bagozzi, & Warshaw, 1989) and the decomposed theory of planned behavior (Taylor & Todd, 1995a). The conceptual model was tested using questionnaire responses from 189 subjects, measured at two time periods approximately two months apart. The results generally supported the hypothesized relationships, and revealed strong influences of both personal innovativeness and computer self-efficacy.
Evidence Contrary To The Statistical View Of Boosting, David Mease, A. Wyner
Evidence Contrary To The Statistical View Of Boosting, David Mease, A. Wyner
Faculty Publications
The statistical perspective on boosting algorithms focuses on optimization, drawing parallels with maximum likelihood estimation for logistic regression. In this paper we present empirical evidence that raises questions about this view. Although the statistical perspective provides a theoretical framework within which it is possible to derive theorems and create new algorithms in general contexts, we show that there remain many unanswered important questions. Furthermore, we provide examples that reveal crucial flaws in the many practical suggestions and new methods that are derived from the statistical view. We perform carefully designed experiments using simple simulation models to illustrate some of these …
Psychographics And Patronage Behavior Of Mature Consumers In Thailand, Howard W. Combs, A. Anken, S. Chaipoopirutana
Psychographics And Patronage Behavior Of Mature Consumers In Thailand, Howard W. Combs, A. Anken, S. Chaipoopirutana
Faculty Publications
The elderly market is critically important to many businesses due to its growing size and expanding economic potential. Lifestyles or psychographics have emerged as a viable means of determining market segments for this market. This research examined the relationship between lifestyle segments and retail patronage behavior of mature consumers in Thailand. Three lifestyle or psychographic segments of mature consumers, family oriented, young and secure, and quiet introverts demonstrated a low positive relationship with patronage behavior. Two additional lifestyle segments, active retiree and self reliant, demonstrated norelationship.
Implementation Of Effective Experiential Learning Environments, Dan Cormany, Andrew Hale Feinstein
Implementation Of Effective Experiential Learning Environments, Dan Cormany, Andrew Hale Feinstein
Faculty Publications
This paper applies the experiential learning theory of Kolb (1984), the sequential case study learning theory of Knoop (1984), the techniques of effective class role play (Gross Davis, 1993; Pike, 1994) and Rausch's (1999) recommendations for debriefing to a class exercise of graduate Hotel Administration students in teaching the necessity of crisis planning for hotel properties. Starting with the concept of four learning modalities presented by Kolb, we suggest introducing four instructional elements when developing effective experiential learning environments. As judged through qualitative assessment of student participation and the final product produced by the group as a result of its …
Incentives Bring Zero-Emission Vehicle Manufacturing To California, Annette M. Nellen
Incentives Bring Zero-Emission Vehicle Manufacturing To California, Annette M. Nellen
Faculty Publications
No abstract provided.
Window Dressing In Reported Earnings, L. Guan, Steven D. He, J. Mceldowney
Window Dressing In Reported Earnings, L. Guan, Steven D. He, J. Mceldowney
Faculty Publications
The article discusses the use of the term "window dressing," a wide range of techniques for auditing, by audit clients to enhance the financial position of an entity through manipulated disclosures. The term refers to the reporting practices adopted by firms to distort earnings by changing the way stakeholders perceived the financial figures. A research suggests that firms must engage in the type of manipulative behavior for the purpose of economic incentives.
Trademarks, Consumer Psychology, And The Sophisticated Consumer, Glenn L. Christensen, Eric D. Derosia, Thomas R. Lee
Trademarks, Consumer Psychology, And The Sophisticated Consumer, Glenn L. Christensen, Eric D. Derosia, Thomas R. Lee
Faculty Publications
Trademark law rests on an amorphous foundation. The scope of protection afforded to the trademark holder turns on the psychology and behavior of the "ordinary" consumer "under the normally prevalent conditions of the market and giving the attention such purchasers usually give in buying that class of goods." In trademark law, "everything hinges upon whether there is a likelihood of confusion in the mind of an appreciable number of 'reasonably prudent' buyers." Where the ordinary consumer is deemed sufficiently "sophisticated" to discern differences between two competing marks, the law forecloses protection for the senior trademark.
Sophistication, Bridging The Gap, And The Likelihood Of Confusion: An Empirical And Theoretical Analysis, Glenn L. Christensen, Eric D. Derosia, Thomas R. Lee
Sophistication, Bridging The Gap, And The Likelihood Of Confusion: An Empirical And Theoretical Analysis, Glenn L. Christensen, Eric D. Derosia, Thomas R. Lee
Faculty Publications
Recent commentary has rightly lamented the uncertain state of the multifactor test for trademark infringement. “This heuristic device is the fulcrum of American trademark law,” yet the courts are in substantial disagreement as to which factors are relevant to an evaluation of the likelihood of confusion. The doctrinal divide is substantial: “Some circuits claim to weigh heavily under certain factors what other circuits claim to ignore, and nearly every factor or combination of factors has been called the ‘most important’ by one court or another.”