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Articles 1 - 12 of 12
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Foreword From Editor - 13th Edition, Yandi Andri Yatmo
Foreword From Editor - 13th Edition, Yandi Andri Yatmo
ASEAN Journal of Community Engagement
The current AJCE edition brings together meaningful discussions of community engagement programs as ways to disseminate various skills towards better society livelihood, focusing on product-making skills, women-led soft skills for families, and marketing skills. Elaborating on these objectives, this issue consists of four research-based articles and three case-based articles. The authors of this edition come from the background of economy, chemistry, community, psychology, and education—enabling diverse understanding of skills for the community and the means of how these skills can be acquired from different knowledge backgrounds.
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono
ASEAN Journal of Community Engagement
This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
Community Empowerment In Sajang Village Through Coffee Soap Making And Entrepreneurship Training, Agustino Zulys, Muhammad Iqbal Syauqi, Elva Dissa Adriana, Muhsinatul Istiqomah, Bambang Heru Susanto, Banu Muhammad Haidir
ASEAN Journal of Community Engagement
Rural entrepreneurship is believed to be one of the most strategic ways to advance community empowerment that can directly lead to national economic development, by optimizing local resources, technology, and digitalization. This article elaborates on the program conducted to support the community’s economy and increase business and digital marketing literacy in Sajang Village, Sembalun, East Lombok. The program consists of bar soap products making workshop that optimizes coffee and copra as the local potential, targeted for people of productive age who are interested in establishing a home-based business. The soap manufacturing process is informed by laboratory research formulas that have …
The Artpreneurship: Innovate To Overcome The Challenge, Gabriella Hanny Kusuma, Anggreni Dian Kurniawati, Sheellyana Junaedi M. F., Theresia Diah Widiastuti
The Artpreneurship: Innovate To Overcome The Challenge, Gabriella Hanny Kusuma, Anggreni Dian Kurniawati, Sheellyana Junaedi M. F., Theresia Diah Widiastuti
ASEAN Journal of Community Engagement
This community engagement program aimed to improve the innovation of artpreneurs, a combination of artistic qualities with business sense in cultural sectors, overcoming the impact of the disruptive moment, such as the COVID-19 pandemic. This program used the Asset-Based Community Development method to explore the needs of the community. The exploration process used an appreciative inquiry approach to determine strengths, opportunities, aspirations, and results based on the inquiry from the community. This program was conducted in Ngestiharjo Village, Yogyakarta, Indonesia, as a part of the community service learning program Wiradesa conducted by the students and organized by Universitas Atma Jaya …
Source Credibility In The Community Service Of Financial Literacy For Indonesian Vocational School Students, Neneng Salmiah, Afred Suci, Rita Wiyati
Source Credibility In The Community Service Of Financial Literacy For Indonesian Vocational School Students, Neneng Salmiah, Afred Suci, Rita Wiyati
ASEAN Journal of Community Engagement
This paper examines the credibility of source persons for community service projects in improving financial literacy for vocational school students in Indonesia. Improving financial literacy among Indonesian youth is a long-term effort that requires multi- collaboration between the government, financial institutions, educational institutions, NGOs, and other stakeholders. Despite its substandard position to Singapore, Myanmar, and Malaysia, Indonesia’s financial literacy proficiency has improved significantly—one of which—after being catalyzed by the government’s cooperation with higher education institutions through community service programs. However, amid these improvements, greater attention must be given to capital markets, whose literacy level is most deficient compared to the …
Exploring The Benefit Of Introducing Accounting And Finance Knowledge For Micro And Small Entrepreneurs During The Covid-19 Pandemic, Nurul Hidayah, Lucky Nugroho, Harry Suharman, Anees Janee Ali
Exploring The Benefit Of Introducing Accounting And Finance Knowledge For Micro And Small Entrepreneurs During The Covid-19 Pandemic, Nurul Hidayah, Lucky Nugroho, Harry Suharman, Anees Janee Ali
ASEAN Journal of Community Engagement
This study aims to explore the benefit of introducing the accounting and finance knowledge for micro and small business enterprises, in particular during the time of the coronavirus disease 2019. The COVID-19 pandemic has severely affected the micro and small enterprises. A large number of industries faced the risk of lower sales, which in turn badly hit their businesses. To assist micro and small business entrepreneurs in maintaining sustainability by improving their bookkeeping skills by using digital applications, a team of lecturers from Universitas Mercu Buana, Indonesia, and Universiti Sains Malaysia, Malaysia, collaborated on socialization activities and interactions. The lecturers …
Initiating Entrepreneurship To Improve Health Amongst People In Lio Village During The Covid-19 Pandemic: A Qualitative Study, Stella K. Triastari, Angelina Patricia Chandra, Andito M. Wibisono, Dewi Friska
Initiating Entrepreneurship To Improve Health Amongst People In Lio Village During The Covid-19 Pandemic: A Qualitative Study, Stella K. Triastari, Angelina Patricia Chandra, Andito M. Wibisono, Dewi Friska
ASEAN Journal of Community Engagement
Community development in Lio Village performed by Faculty of Medicine Universitas Indonesia students aimed to improve the health status of villagers. Because economy correlates with health, an economic intervention may increase the health status of the people. Based on this, an entrepreneurship program was initiated as a part of a community development program. This study is qualitative study that was conducted between July 2020 and February 2021. The intervention consisted of asynchronous webinar sessions, workshops, and business competition. Data were gathered from post-test questionnaires through a Google form. The winners were chosen according to the business ideas and given …
A Rural Community’S Livelihood Dynamic In The Maintenance Of A Mangrove Area As A Tourist Destination, Achmad Room Fitrianto, Andriani Samsuri
A Rural Community’S Livelihood Dynamic In The Maintenance Of A Mangrove Area As A Tourist Destination, Achmad Room Fitrianto, Andriani Samsuri
ASEAN Journal of Community Engagement
This study identifies the problems faced by the residents of Banyuurip village and their adaptation efforts in preserving their mangrove areas. This paper aims to portray the community behavior dynamic in conserving the environment in line with the growth of pop culture in the social media era. Three components will be examined: first, the way people behave toward their environment; second, the economic pressure and the resources maximizing process, and the last component being the environmental issues that are framed in local political ecology. This paper uses the following five phases identified by the Sustainable Livelihood Framework (SLF): identifying vulnerabilities …
A Multidimensional Welfare Status Of Leprosy Patients Living In A Suburban Area, Yunia Irawati, Sri Linuwih Sw Menaldi, Melinda Harini, Luh Karunia Wahyuni, Wanarani Alwin, Astari Dwiranti, Adhityawarman Menaldi, Sonny Tirta Luzanil, Qaishum Matsurah, Dadun ., Rico Kurniawan, Ida Ruwaida, Gunawan Wicaksono, Muhammad Hidayat Sahid, Febrina Rahmayanti, Florentina Priscilia, Anis Fitriana, Tri Rahayu, Made Susiyanti, Gitalisa Andayani, Anna Puspitasari Bani, Hisar Daniel, Yeni Dwi Lestari
A Multidimensional Welfare Status Of Leprosy Patients Living In A Suburban Area, Yunia Irawati, Sri Linuwih Sw Menaldi, Melinda Harini, Luh Karunia Wahyuni, Wanarani Alwin, Astari Dwiranti, Adhityawarman Menaldi, Sonny Tirta Luzanil, Qaishum Matsurah, Dadun ., Rico Kurniawan, Ida Ruwaida, Gunawan Wicaksono, Muhammad Hidayat Sahid, Febrina Rahmayanti, Florentina Priscilia, Anis Fitriana, Tri Rahayu, Made Susiyanti, Gitalisa Andayani, Anna Puspitasari Bani, Hisar Daniel, Yeni Dwi Lestari
ASEAN Journal of Community Engagement
Leprosy has a high incidence of physical complications that will impact directly the physiological, economic, and social status of patients. Indonesia has a high burden of the disease, and several leprosy settlements are still spread in the country. Neglasari Village, Sitanala, Tangerang serves as one of the places of residence of people who have had leprosy. A health service initiative known as Identifikasi Tanda-Tanda Mata, Ekstremitas, dan Kulit pada Kusta (KATAMATAKU) was launched as a collaboration of health services among multi-departments (ophthalmology, dermatovenereology, and medical rehabilitation). Sitanala has a relatively high incidence of people who have had leprosy with disabilities …
Village Fund Accountability And Gendering In Masculine Hegemonic Institution: A Study During Covid-19, Desti Fitriani, Elvia R. Shauki, Siti Czafrani Pratiwi
Village Fund Accountability And Gendering In Masculine Hegemonic Institution: A Study During Covid-19, Desti Fitriani, Elvia R. Shauki, Siti Czafrani Pratiwi
ASEAN Journal of Community Engagement
The study is aimed to evaluate accountability and gender roles in enhancing the accountability of village fund and other government-related assistance during COVID-19 pandemic. This study employed an integrated framework of accountability, gender socialization theory and gender subtext theory. This study applies a case study with 2 (two) types of instruments, i.e., observations and semi-structured interviews. The villages observed have provided limited information regarding the BLT DD assistance and other COVID-19 related assistance. Consequently, the villagers did not have sufficient information to participate in the village decision-making process and to criticize BLT DD assistance and other COVID-19 related assistance distribution …
Developing An On-Campus Creative Economy Clinic To Elevate The Quality Of Existing Community Service Program, Andri Zainal, T. Citra Nisa Farza, Khairunnisa Harahap, Pasca Dwi Putra
Developing An On-Campus Creative Economy Clinic To Elevate The Quality Of Existing Community Service Program, Andri Zainal, T. Citra Nisa Farza, Khairunnisa Harahap, Pasca Dwi Putra
ASEAN Journal of Community Engagement
The ongoing community service program has not provided optimal and sustainable outcomes that can improve the creative economy sector as a partner, especially in the era of technological disruption. This study describes the importance of setting up a creative economy clinic at the university, which is based on the needs of upscaling local micro, small, and medium enterprises (MSMEs’) performance. The discussions presented in the paper arise from a qualitative conceptual study using an instrumental case study approach, linking insights from theoretical perspectives and works across disciplines that concern the development of a creative economy clinic. The results of the …
Employing Service Learning In Community-University Partnership Program To Develop Local Msmes In Bungo And Tejo Regencies, Mona Novita, M. Syukri Ismail, Muhammad Solihin, Muhammad Asman
Employing Service Learning In Community-University Partnership Program To Develop Local Msmes In Bungo And Tejo Regencies, Mona Novita, M. Syukri Ismail, Muhammad Solihin, Muhammad Asman
ASEAN Journal of Community Engagement
This paper illustrates the implementation of a community project developed based on a partnership between the community and the local university in Bungo and Tebo Regencies. The project aims to develop the local micro, small, and medium enterprises (MSMEs) as a strategic step to increase the regional economy, taking the form of a so- called Community–University Partnership Program in Bungo and Tebo Regencies. The Community–University Partnership methodology employs the Service Learning (SL) method to increase MSME actors’ competence in terms of financial literacy, product packaging, and marketing. The effectiveness of the SL-based Community–University Partnership Program was measured using a quantitative …