Digital Commons Network^™

The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon

Communication & Theatre Arts Theses

In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …

The Influence Of Ole Miss And Nil On Local Business Strategy In Oxford, Mississippi, Benjamin D. Blossom Mr.

Honors Theses

This thesis argues that while NIL policies have introduced new financial and promotional dynamics, the relationship between the University of Mississippi athletics and the Oxford business community is still primarily shaped by long-standing, collaborative practices. The study focuses on how NIL is influencing these established relationships and the economic landscape of a college town where the university acts as a major economic driver. Through six in-depth interviews with Oxford business owners across retail, hospitality, food service, and events, the research finds that athletics, and football in particular, fuel much of the city’s economic activity. However, businesses see NIL-driven endorsements as …

Law School News: Rwu Names Richard "Dick" Sullivan '79 And Judge Lara E. Montecalvo As 2026 Honorary Degree Recipients 4-16-2026, Kelly Brinza

Life of the Law School (1993- )

No abstract provided.

The Current - Volume 36 Issue 9, Nova Southeastern University

Student Newspapers

No abstract provided.

Association Between Superstition Levels On Sports-Specific Success Motivation In Active Athletes: A Study In Ankara Province ​, Canan Sayin Temur

Turkish Journal of Medical Sciences

Background/aim: When athletes perceive themselves as strong, they may seek to maintain their motivation through the control of random external factors. The present study examines the effect of superstitions on sports-specific success motivation among active athletes.

Materials and methods: The research population consisted of licensed athletes in the athletics branch, while the sample comprised licensed and active athletes based in Ankara. A total of 408 athletes participated in the research, including 201 women, and 207 men. The participants completed a three-part questionnaire consisting of a Personal Information Form, the Motivation in Sports Scale, and the Superstitious Beliefs and Behaviors in …

Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard

Atlantic Marketing Association Student Proceedings

Formula 1 (F1) has grown exponentially in popularity with American audiences in the past several years, in large part by deploying modern marketing practices that are reshaping the perspective of motorsport in the U.S. Marketing experts have credited this growth to marketing practices such as the launch of a Netflix docuseries, “Drive to Survive,” which offers a dramatized retelling of the season and grants viewers a behind the scenes glimpse of the sport. As a next step, F1 is funding a major motion picture named for the sport starring Brad Pitt. Despite evidence that these practices have benefitted F1, other …

The Current - Volume 36 Issue 7, Nova Southeastern University

Student Newspapers

No abstract provided.

The Role Of Social Media Criticism In Shaping The Self-Perception And Professional Identity Of Female Sports Journalists, Hanna M. Cooper

Doctoral Dissertations and Projects

This research explored the types of criticisms female sports journalists receive on social media and the impacts these criticisms have on self-perception and professional identity through an emergent, qualitative research design. This research used the communication theory of identity as the theoretical framework. This dissertation aimed to explore the lived experiences of female sports journalists. The study included 23 semi-structured interviews with female sports journalists who covered football, baseball, or basketball and had an active X account. The experiences of the women were used to conduct a thematic analysis that discovered primary themes related to types of criticisms (gender, appearance, …

Netflix And Feel: Cultivating Fandom And Identity Through Sports Docuseries, Jessica L. Payne

Faculty Publications - Communications

This work investigated how parasocial relationships (PSRs), audience behaviors, and sports docuseries consumption jointly shape today’s sports fandom. The research utilized a combination of social identity theory (SIT) with PSR, conducting a survey of 277 participants to test a moderated mediation model (Hayes PROCESS Model 7). This model examined the relationships between PSRs, docuseries consumption, fandom, and behavioral engagement outcomes such as intent to recommend, cross-platform engagement, multi-platform viewing habits and brand engagement, live engagement and event intentions, intent to continue viewing, and fan conversion. This research contributed to SIT by demonstrating how streaming platforms and docuseries offer a different …

Integrating Data Analytics: Exploring The Best Methods To Evaluate Players’ Performance To Help Gain A Competitive Advantage On The Football Field, Tanner F. Fountain

Finance Undergraduate Honors Theses

To succeed in the world of sports, leaders need to uncover and utilize any advantage possible in order to gain a competitive advantage over their competition. I discuss how leaders of a sports organization, specifically within the Arkansas Razorback football program, implement the use of analytics on and off the field, as well as how they use their data to create visuals, find potential strengths and weakness, and ultimately help them be more prepared for gameday. Using my personal experience as a Student Analyst for the Razorbacks, along with supplementary information, I share the latest tactics and the strategies for …

The Current - Volume 36 Issue 5, Nova Southeastern University

Student Newspapers

No abstract provided.

It Just Means More: The Cultural Bond Between The South And Sec Football, Ryan Stinson

Senior Theses

With the success of programs like Vanderbilt and Georgia Tech in the early 1900s, college football quickly became means of establishing Southern superiority over the northern U.S. Their success continued into the 20th and 21st centuries with the creation and rise of the Southeastern Conference (SEC). During and prior to the existence of the SEC, rivalries, traditions, and pageantry developed and thrived in communities across the southeast. These aspects created a unique environment that drew in fans of college football across the region. This resulted in a unique bond between fan, university, team, and community that has thrived within all …

The Current - Volume 36 Issue 2, Nova Southeastern University

Student Newspapers

No abstract provided.

Minor League: The Journey To The Show, Collin Anderson

Graduate Theses and Dissertations

When thinking about the path an athlete takes to get to the major leagues, many think of the same process: High School, College, Professional. However, the professional level includes is more than just the MLB or NBA that people would assume. Almost all professional U.S. sports leagues have a minor league system associated with them that nearly all players pass through at one point or another. Through the lens of a documentary, this portion in an athlete’s journey will be spotlighted to show what these leagues do for them, how they help them improve, and how they prepare them to …

Are We Too Invested In Sports?, Joshua E. Hollinger

Faculty Work Comprehensive List

"What would it look like to rein in and re-orient our love of sports, such that it becomes part of our worship of the one true God?"

Posting about a balanced perspective on sports from In All Things, an online hub that offers insight into maintaining and faithful and orthodox Reformed Christian worldview while fearlessly engaging in every aspect of contemporary life – until all is made new.

Are We Too Invested in Sports?

Contributions Of Occupational Therapy In Sport Provider Training Using A Health-Promoting Environment For Positive Youth Development, Jennifer Papenfuse Otd, Otr/L, Chc, Camille Skubik-Peplaski Phd, Otr/L, Faota, Shirley P. O'Brien Phd, Otr/L, Faota

Student Journal of Occupational Therapy

Rising youth public health disparities can be attributed to the social determinants of health that influence health and wellness. Youth sport providers can be influential in creating healthier environments that facilitate positive youth development and social emotional learning, thus positively impacting life-long health behaviors choices and public health. The purpose of this study was to explore the impact of an education module developed by an occupational therapist on sport’s providers perceptions of their capacity to implement positive youth development programming and to create a health-promoting environment.

A qualitative descriptive approach was used in this study allowing for purposive sampling, inductive …

Crossing The Line: How Larry Doby, Jack Johnson, And The Syracuse Eight Broke The Color Barriers And Demanded Equality In Sports, Joey O'Ryan Adams

Doctoral Dissertations and Projects

This dissertation examines how Jack Johnson, Larry Doby, and the Syracuse Eight broke racial barriers in sports. In this dissertation, the lives of several people who broke racial barriers in sports will be examined. First, there is the life and times of Jack Johnson, the first African American heavyweight boxing champion, known for his larger-than-life attitude and his willingness to live his life on his own terms. Then, Larry Doby will be explored. He was the second African American to break the color barrier in Major League Baseball and the first to do so in the American League. Lastly, the …

Physiological And Biomechanical Responses To Indoor Cycling With And Without The Ability To Sway, Alina P. Swafford, James W. Navalta, Julia Freedman Silvernail, Nancy Lough, John A. Mercer

International Journal of Exercise Science

International Journal of Exercise Science 18(7): 531-542, 2025. The purpose of this study was to understand whether or not physiological and biomechanical measures were influenced by cycling sway and intensity. Participants (n=13; 24.9±6.5 years; 1.7±0.1 m; 64.7±11.2 kg) completed two submaximal-effort cycling conditions using a stationary smart bike placed on a rocker board: 1) cycling with the rocker board set to allow sway (unblocked); 2) cycling with blocks placed in the rocker board to prevent sway (blocked). The order conditions were counterbalanced, and each condition was 12-mins. For each condition, four intensity levels were completed. Prior to testing, target power …

Sound Of The Circuit: Ferrari X Spotify’S Sponsorship Strategy To Engage The U.S. Formula 1 Market, Gabrielle Vullings

Honors College Theses

This thesis explores the effectiveness of cross-industry partnerships as a strategic marketing tool through the case study of Spotify and Ferrari Formula 1’s collaboration, Sound of the Circuit. The central research question investigates how such a partnership can expand Formula 1’s reach within the U.S. market, particularly among millennial and Gen Z audiences. With growing interest in Formula 1 driven by cultural phenomena such as Netflix’s Drive to Survive, and the continued dominance of Spotify in youth-centered audio streaming, this thesis examines how these two global brands can align to engage a shared audience and generate mutual commercial value. Using …

The Nil Ripple Effect: How Name, Image, And Likeness Reshapes Student-Athletes, Mental Health, And Fan Perception, Jaleah Walker

Honors Theses

The NIL Ripple Effect: How Name, Image, and Likeness Reshapes Student-Athletes, Mental Health, and Fan Perception examines the shifting dynamics of college athletics and how these changes affect student-athletes, fans, and institutions. The study explores the consequences of Name, Image, and Likeness (NIL) deals and its effects on student-athletes' mental health and fans’ perception. Through interviews with athletes and analysis of current policies, this research highlights the mental, financial, and competitive pressures that NIL places on student-athletes. While NIL provides financial opportunities, it also demands brand management, public visibility, and performance consistency, often leading to heightened stress. Additionally, this study …

An Analysis Of Liv Golf: Examining The Ethical And International Relations Issues Associated With Saudi Arabia’S Sportswashing Project, George Gilbertson, Tyler Sasser

Undergraduate Research (Journal)

LIV Golf (LIV) shocked the world with its emergence in 2022. This project explores the impact that LIV has had on the sport, as well as the broader societal implications of the new Saudi Arabian backed golf league. First, an analysis of how LIV is changing golf at the professional level is conducted, concluding that LIV is creating positive change due to the elevated compensation for athletes and increased attention on golf’s biggest tournaments. Following this discussion, the geopolitical impacts, as well as the ethical issues, tied to LIV are examined. Since LIV poses little to no threat to international …

Corporate Partnerships: The Heartbeat Of An Organization, Turner J. Symancyk

Marketing Undergraduate Honors Theses

A deep-dive into the world of Corporate Partnerships for large sporting events. This thesis includes day-to-day responsibilities and takeaways from a ten-week internship with the 2024 Men's Basketball Final Four event.

The Impact Of Social Media On Fan Engagement In College Sports: A Focus On Student Fan Interaction, Lindzy K. Cortés

Theses/Capstones/Creative Projects

In the digital age, social media has become an essential tool for shaping how college students interact with their university sports teams. This study explores the role of social media in influencing student fan engagement at the University of Nebraska at Omaha (UNO), with a focus on perceptions, behaviors, and platform preferences. Using a mixed-methods approach, data was collected through a campus-wide survey (n=122) and ten in-depth interviews with student fans and athletes. Results indicate that Instagram and TikTok are the most effective platforms for capturing student attention, particularly when content includes behind-the-scenes access, humor, and player-led storytelling. Students who …

Changing Salaries: Salary Constraints In North American Sports, Reese Shull

Honors Projects

The structure, impact, and potential future of the cap systems housed by the primarily North American sports leagues, NFL, NBA, and MLB, are examined. By comparing each of the different constraint models used to influence competitive balance, player compensation, and various team-building strategies, a comprehensive understanding of which league operates more effectively. Paramount is the relationship to rising revenues and the different returning and emerging channels that are being formed.

Domestic Violence Punishments In The Nfl, Jesse Lichti

Student Scholar Showcase

The way that professional athletes are punished for violent crimes is something that the leagues need to put an emphasis on. As media coverage has risen in regards to athletes being violent, specifically against women, the fans understanding of its severity has risen along with it. As currently constructed, the NFL allows for too much bias, lacks deterrence, and does not focus on helping the athletes. These are the main points that my presentation focus on. In the next CBA, something like my idea needs to be put into place. This can then be extended to all violent crimes in …

Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for spring 2025.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in spring 2025.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in spring 2025.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team in spring 2025.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.